Digital Media Tag Specialist

What youll do:

• Perform proactive Tag/Feed Health audits and perform audits upon request

• Assist new and existing advertisers with Tag/CAPI/Feed setup questions implementation and troubleshooting

• Ensure conversion visibility resilience in lower funnel / performance based advertisers

• Join calls with sellers and advertisers as needed to resolve Tag/CAPI/Feed issues in a timely manner

• Become an expert at digital media campaign best practices enabling yourself to be your regions go-to resource for campaign set up and performance related inquiries.

• Provide best practice recommendations on optimizing lower funnel campaign set up

• Scale product knowledge across the sales organization via documentation office hours trainings etc.

• Maintain documentation how-tos and FAQs to scale seller knowledge around Tag / Feed / CAPI

• Proactively communicate any Tag / Feed / CAPI product updates to the sales team

• Understand complex processes and products distilling them down into a digestible format for a less technical audience

Requirements:

• 4 years of experience including:

  • 2 years of experience in digital advertising ad tech or ad operations preferably in a campaign management role

  • 2 years of experience with HTML CSS and intermediate knowledge of JavaScript or experience with tag management platforms such as Google Tag Manager Tealium iQ or Adobe Launch

• Knowledge of server-to-server tracking API integrations and/or Meta Conversions API

• Knowledge of ad products at companies such as Pinterest Facebook Instagram Google Snap

• Ability to analyze & provide guidance on faulty tracking implementations

• Comfort with being client-facing

• Business fluency in local language and English

• Strong communication skills

• Ability to translate technical information into actionable steps for a non-technical audience

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