Associate Brand & Social Engagement Manager

WHAT YOULL DO

BRAND
Act as an authority and promoter of allocated brands (AAA Live and FTP titles) ensuring consistent brand messaging & communication through all touch points both internal and external
Communicate to the wider business on relevant pulsepoints updates and plans ensuring all departments are aligned with accurate information
Lead the Part B/GTM process for allocated brands collaborating with all local XF teams (PR CC Social Media Shopper Marketing etc.) to coordinate go-to-market strategies (to be presented back to Senior Management Sales & HQ/EP teams where relevant)
Asset approvals & localisation requests from Asset Management team and Paperparts team
Lead the planning and execution of local brand activations and events working in collaboration with the wider ANZ Marketing team
Explore & activate partnership opportunities that complement the GTM strategy for AAA and/or Live titles (e.g. PC Partners Tech Partners First Parties event/consumer show collaborations etc.)
Work with Distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations (online & in-store POS) when required
MEDIA
Understand Central Digital Media Spend strategy and communicate to HQ on local requirements or challenges to best maximise ROI
Asset approvals for central media assets
Support the APAC Media Planner with local media planning and asset briefing/creation across offline and endemic site buys when required
SOCIAL
Manage relevant brand social media channels and content calendars for allocated brands (AAA Live and FTP titles)
Formulate and share local social strategies & plans (Part B or equivalent) to regional & central teams and coordinate its implementation across the different vertical domains (PR CC Social)
Publish and tag content delivered by the Global Social Media Team across all local channels through Social platform (Sprinklr) ensuring the Social Always-On KPIs are achieved
Work with relevant agencies to create bespoke content for local Facebook Instagram Twitter/X YouTube and TikTok channels and localise social assets as required
Develop a strong & consistent local voice on all social channels
Monitor performance of the content through quantitative KPIs and through qualitative overview share feedback & suggestions to central teams to improve overall efficiency (e.g. Tools process tagging etc.) and optimise local strategy accordingly
Manage local social budget within MINT and measure performance
Coordinate and deliver social reports as required to central Social Media teams
Identify social marketing trends competitive research best practices and key opportunities for innovation
Work in conjunction with the Communications and Content Creator teams on how to best support post release pulsepoints

Qualifications :

WHAT YOU WILL BRING:
Previous experience in Brand Management Social Media and/or Community management
Knowledge of other Digital Marketing activities (Paid CRM eCommerce etc.)
Strong knowledge of Social Media best practices (content publishing dos and donts algorithm rules etc.) and KPIs
Capacity to work with Creative resources from briefing to approval
Strong collaboration and communication skills
Analytical skills to delve into data and make meaningful decisions based on these learnings

This role will need to be based in Sydney

Additional Information :

WHAT YOULL GET

Our team has a lively culture and we strive to make it a welcoming and enjoyable place to work.

Added extras

• Personal performance & profitability bonus
• Hybrid and flexible working hours
• Choice of paid parking or public transport expenses
• Paid Parental leave
• Quarterly extra annual leave duvet day to enjoy
• Monthly phone allowance
• Regular social events

At Ubisoft you can come as you are. We embrace diversity in all its forms. Were committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race ethnicity religion gender sexual orientation and age or disability status.

Ubisofts key environmental Commitments: Climate change is an urgent problem that affects us all and Ubisoft is committed to doing its part to protect our planet by reducing our carbon emissions and inspiring our communities to take action. Played by millions around the world video games can give players tools to learn more about sustainability and mobilise them to act on climate change. We believe that we will only make progress through collective effort: thats why Ubisoft is actively working with other video game companies to move our industry forward through the UNs Playing for the Planet Alliance.

We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters

All your information will be kept confidential according to EEO guidelines.

To be considered for this position please submit a COVERING LETTER outlining your experience along with your CV.

Applicants must be eligible to work in Australia and have permanent residency.

Remote Work :

No

Employment Type :

Full-time