Vice President of Marketing

Lubbock, TX - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

About TRUNO

TRUNO is the national leader in integrated retail technology solutions empowering grocery stores and retailers with secure stable systems for over 40 years to navigate competitive landscapes and drive operational efficiency. Specializing in point-of-sale integrations with Toshiba and NCR our innovative portfolio including TruView for real-time business intelligence and TruCommerce for seamless data middleware delivers actionable insights margin management and enhanced customer experiences across 13000 North American locations. Retailers partner with TRUNO to lower total ownership costs boost productivity and unlock growth through expert professional services and cutting-edge digital commerce tools.

The Position

Were hiring a Vice President of Marketing to own the full marketing function and drive measurable impact across brand demand and team performance. This is a high-visibility leadership role for a hands-on strategist who thrives in a fast-paced environment and can balance big-picture vision with flawless execution.

Youll indirectly oversee TRUNOs presence at 60 annual in-person events (our annual users conference 30 trade shows plus many annual retailers charity golf tournament fundraisers) product marketing for 5 key software products digital channels brand integrity and a small but mighty marketing team.

Key Responsibilities

Event Portfolio Leadership
- Plan execute and optimize participation in the TRUNO annual users conference and 30 trade shows annually.
- Negotiate booth space sponsorships and partnerships; manage budgets timelines and on-site teams.
- Design experiential activations that generate leads strengthen relationships and elevate brand perception.
Product Marketing (5 Core Software Products)
- Own and execute go-to-market strategies for launches updates and lifecycle campaigns across 5 flagship products.
- Develop positioning messaging frameworks sales enablement tools and competitive battlecards.
- Partner with Product Management to translate features into customer value stories.
- Drive adoption upsell/cross-sell and retention through targeted campaigns and in-app messaging.
Brand & Creative Direction
- Own brand positioning visual identity messaging and campaign creative across all channels.
- Ensure consistent premium execution from website to swag to social content.
Digital & Content Engine
- Manage website strategy UX SEO/SEM and performance.
- Direct social media strategy (organic paid) across LinkedIn Instagram X YouTube etc.
- Oversee content calendar video production blogs case studies and thought leadership.
Team Leadership
- Lead mentor and grow a lean marketing team (1-2 direct reports).
- Set clear goals delegate effectively and foster a culture of creativity and accountability.
Strategy & Alignment
- Develop and execute annual marketing plans tied to revenue targets.
- Partner with Sales Product and Executive Leadership to align initiatives.
- Present quarterly board-level updates on pipeline contribution product adoption brand health and ROI.
Analytics & Optimization
Establish KPIs dashboards and attribution models (Google Analytics CRM event ROI product usage telemetry).
Continuously test iterate and scale high-performing channels.

Qualifications

Required

10 years of progressive marketing experience; 5 years in a leadership role (Director/VP).
Proven track record scaling B2B or B2C brands through events digital and product marketing.
Hands-on experience managing trade shows sponsorships and field events.
Product marketing expertise - launched or grown software/SaaS products with clear positioning and revenue impact.
Expertise in digital marketing (SEO PPC social email marketing automation CRM).
Strong analytical horsepower - comfortable with Excel UTM tracking funnel metrics and product telemetry.
Exceptional communication skills: can distill complex strategies into compelling stories for executives teams and customers.
Bachelors degree in Marketing Business or related field.

Preferred

Experience in Retail Technology or adjacent space.
Agency or startup background (nimble resourceful wears many hats).

Youll Thrive Here If You

Love getting your hands dirty as much as building strategy in the boardroom.
Can toggle between creative vision product storytelling and spreadsheet rigor.
Lead with empathy but hold the bar high.
Get energy from turning chaos (30 events 5 products) into a well-oiled machine.

How to Apply

Submit your resume a concise cover letter (or 2-minute video) answering:

Whats the most impressive product launch or marketing campaign youve led and what measurable impact did it drive

Email to: with subject VP Marketing - Your Name

Required Experience:

Exec

About TRUNOTRUNO is the national leader in integrated retail technology solutions empowering grocery stores and retailers with secure stable systems for over 40 years to navigate competitive landscapes and drive operational efficiency. Specializing in point-of-sale integrations with Toshiba and NCR ...