Caltrate Sr. Brand Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
Role Title: Senior Brand Manager
Report to: Senior Marketing Manager
Location: Shanghai
About the role
The role of senior brand manager is responsible for the biggest product line D600 OTC and Chewable and Kids OTC work closely with expert marketing offline pharmacy TMKT/shopper marketing and O2O to drive Caltrate penetration% deliver continuous sales growth and build-up offline market share.
Key Responsibilities
Responsible for Caltrate D600 Chewable and kids OTC products portfolio management including products positioning value chain line extension new products launch.
Develop annual marketing plan & communication strategies including ATL & BTL activities.
Laise with Caltrate marketing team and lead to manage O2O calendar for total Caltrate and activation execution.
Responsible for products line IMC planning and excellent execution for impact.
Monthly monitor products line performance (sales/ market share) and input the initiatives to deliver given targets.
Great collaboration with cross functions (incl. sales TMKT insight media expert marketing innovation Medical affairsetc) and external agencies (creative production house media eventetc)
Qualifications and skills
At least 7 years marketing experience.
Bachelor and above.
Proven experience of manage products in Pharmacy channel O2O experience is preferred.
Results-driven organized critical-thinking and solid marketing foundation.
Strong communication skill with cross-functional department.
Fluent English skills.
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
