SENIOR DIGITAL PERFORMANCE MARKETING

Key responsibilities:

• Develop manage and optimise paid campaigns across Google Ads Bing YouTube LinkedIn Facebook and Instagram to drive qualified traffic and conversions.

• Design and execute full-funnel strategies from awareness and engagement to conversion and remarketing across search social and video platforms.

• Conduct keyword and audience research build segmented campaigns and continuously test ad copy visuals and formats to maximise ROI.

• Manage and optimise budgets effectively across channels identifying opportunities for scaling investment and presenting data-backed business cases to leadership.

• Oversee tracking attribution and conversion measurement through GA4 Google Tag Manager and pixel integrations across platforms.

• Produce insightful performance reports and dashboards (e.g. in Looker Studio) highlighting actionable insights ROI and recommendations by channel and region.

• Collaborate with content creative ABM and product teams to ensure alignment of paid media with business goals and messaging.

• Partner with regional sales and GTM teams to share campaign analytics identify top engaged accounts and refine targeting strategies.

• Stay current with digital marketing trends algorithm and platform updates and emerging paid media opportunities (e.g. TikTok Reddit).

Qualifications:

• 5 years of hands-on experience in performance marketing and paid social media advertising managing significant budgets across Google Meta LinkedIn Bing and YouTube.

• Proven track record of delivering measurable ROI and achieving performance KPIs in B2B campaigns.

• Strong expertise in tracking tools (GA4 GTM) and data visualisation/reporting tools (Looker Studio).

• Deep understanding of campaign structures bidding strategies attribution models and audience segmentation across platforms.

• Analytical and data-driven mindset comfortable interpreting metrics and turning insights into strategy.

• Excellent collaboration and communication skills able to work cross-functionally with design content and leadership teams.

• Fluency in English (written and verbal).

Nice-to-have:

• Background in SaaS or Product-Led Growth (PLG) business models.
• Experience with TikTok or Reddit Ads.
• Familiarity with CMS tools such as Sanity and Unbounce.
• Previous agency experience is highly desirable.