Company Profile

Our client a skincare brand that markets itself in Philippines and Vietnam needs a KOL project manager to work on site.

Their product line emphasises botanical and skin-brightening formulations for example they offer under-arm creams whitening products and cleansers with ingredients such as niacinamide ceramides and glutathione.

On their Facebook page they highlight key product attributes: no alcohol no mineral oil vegetarian-friendly suitable for all skin types.

The brand is available via online sellers in the Philippines (e.g. Lazada) where they have official stores or distributors.

• Office address in the Philippines: The Orient Square 1600 Exchange Rd Ortigas Center Pasig Metro Manila
• Office address in Vietnam: SWIN OFFICE. Ung Văn Khiêm Phường 25 Bình Thạnh Hồ Chí Minh.

Key Responsibilities

• Develop and execute TikTok marketing strategies to drive brand visibility engagement and conversions.
• Research market trends competitor activities and beauty/skincare insights to keep content relevant.
• Identify evaluate and collaborate with TikTok influencers (macro and nano) to support campaign goals.
• Build and maintain a segmented influencer (KOL) database for future partnerships.
• Negotiate influencer deliverables timelines and costs while ensuring content quality and brand alignment.
• Coordinate with internal teams to brief influencers and ensure smooth campaign execution.
• Monitor campaign performance prepare regular reports and provide improvement recommendations.
• Continuously analyze results to optimize content impressions spending efficiency and ROI.

Key Competencies

- As a marketing strategies
Possess a deep understanding of the TikTok content ecosystem including content types user behavior and platform trends.
Conduct market research to identify new content promotion trends analyze competitor marketing strategies and stay updated on the latest beauty and skincare industry trends to ensure content and campaigns remain relevant and competitive.
Develop and manage influencer marketing campaigns including identifying and evaluating KOLs negotiating partnerships overseeing content creation and tracking campaign performance.
Develop and execute effective TikTok marketing strategies to increase brand visibility engagement and conversions.

As an influencer marketing
Identify evaluate and collaborate with TikTok KOLs including both macro-influencers and nano-influencers.
Build and maintain a comprehensive KOL database including key profiles and segmentation by type and niche.
Work closely with internal teams and stakeholders to brief KOLs align campaigns and ensure timely execution.
Monitor campaign performance and prepare regular reports with insights and recommendations and target-oriented

Continuously analyze and optimise and be responsible for the impression and ROI.