This is a remote position.
Mission:
Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy direct-response funnel.
Key Responsibilities:
- Plan launch and optimize YouTube & Google campaigns (Video Search Performance Max Display) across several markets and accounts.
- Design account and geo structures that de-risk platform bans/suspensions and enable clean scaling.
- Build and run systematic creative tests (hooks scripts thumbnails formats) and landing page/funnel tests.
- Monitor performance daily diagnose issues quickly and propose clear actions based on data.
- Collaborate with creative CRO and tracking/engineering teams to improve targeting attribution and funnel performance.
- Stay current on platform policies to minimize disapprovals and compliance risk.
Requirements:
- 4 years running YouTube & Google Ads for DTC / info / performance marketing.
- Proven track record scaling to high 5-figure or 6-figure monthly budgets per account while hitting ROAS/CAC targets.
- Experience working with multiple ad accounts pixels/conversion tracking setups and multi-geo structures.
- Strong analytical skills (comfortable in spreadsheets dashboards cohort views experimentation frameworks).
- Deep understanding of creative strategy for YouTube (direct-response video hooks retention CTAs).
- Sharp independent thinker: able to propose strategy not just run whats given.
- Comfortable working remote with asynchronous communication and clear written updates.
Screening Questions:
To be considered for this role please provide detailed answers to the following questions:
1. In the last 12 months what was the largest monthly ad spend you personally managed on YouTube/Google
- Please include: platforms (YouTube vs Search/PMAX) geos and typical ROAS/CAC.
2. Share 12 examples (brief) where you scaled an account from X to Y spend while maintaining or improving ROAS.
- What changed because of you
3. What types of offers/funnels have you worked with most (ecom info lead gen etc.) and which do you understand best Why
Required Skills:
Programmatic Media Buying Performance Marketing Google Ads YouTube Advertising Direct Response Video Action Campaigns Search Engine Marketing Performance Max Bid Strategy Management DV360 Display Advertising CPA Optimization Full-Funnel Media Strategy A/B Testing Compliance & Privacy Google Marketing Platform Video Creative Optimization Budget Management Data Analysis Pixel Implementation
This is a remote position. Mission: Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy direct-response funnel. Key Responsibilities: Plan launch and optimize YouTube & Google campaigns (Video Search Performance ...
This is a remote position.
Mission:
Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy direct-response funnel.
Key Responsibilities:
- Plan launch and optimize YouTube & Google campaigns (Video Search Performance Max Display) across several markets and accounts.
- Design account and geo structures that de-risk platform bans/suspensions and enable clean scaling.
- Build and run systematic creative tests (hooks scripts thumbnails formats) and landing page/funnel tests.
- Monitor performance daily diagnose issues quickly and propose clear actions based on data.
- Collaborate with creative CRO and tracking/engineering teams to improve targeting attribution and funnel performance.
- Stay current on platform policies to minimize disapprovals and compliance risk.
Requirements:
- 4 years running YouTube & Google Ads for DTC / info / performance marketing.
- Proven track record scaling to high 5-figure or 6-figure monthly budgets per account while hitting ROAS/CAC targets.
- Experience working with multiple ad accounts pixels/conversion tracking setups and multi-geo structures.
- Strong analytical skills (comfortable in spreadsheets dashboards cohort views experimentation frameworks).
- Deep understanding of creative strategy for YouTube (direct-response video hooks retention CTAs).
- Sharp independent thinker: able to propose strategy not just run whats given.
- Comfortable working remote with asynchronous communication and clear written updates.
Screening Questions:
To be considered for this role please provide detailed answers to the following questions:
1. In the last 12 months what was the largest monthly ad spend you personally managed on YouTube/Google
- Please include: platforms (YouTube vs Search/PMAX) geos and typical ROAS/CAC.
2. Share 12 examples (brief) where you scaled an account from X to Y spend while maintaining or improving ROAS.
- What changed because of you
3. What types of offers/funnels have you worked with most (ecom info lead gen etc.) and which do you understand best Why
Required Skills:
Programmatic Media Buying Performance Marketing Google Ads YouTube Advertising Direct Response Video Action Campaigns Search Engine Marketing Performance Max Bid Strategy Management DV360 Display Advertising CPA Optimization Full-Funnel Media Strategy A/B Testing Compliance & Privacy Google Marketing Platform Video Creative Optimization Budget Management Data Analysis Pixel Implementation
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