Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
The Role
Were looking for a Marketing Specialist who thrives at the intersection of creativity and execution. Youll work closely with the marketing team to bring campaigns and brand initiatives to life from thought-leadership sessions and conference proposals to customer showcases content projects and demand-generation campaigns.
This role sits across brand marketing product marketing and demand generation ideal for someone who loves variety has an eye for detail and can turn ideas into well-executed campaigns that make people take notice.
What Youll Own
Campaign & Initiative Execution
Support planning and execution of multi-channel marketing campaigns integrating content events and nurture tracks.
Coordinate with product marketing to ensure consistent messaging and positioning across initiatives.
Create and maintain campaign assets landing pages emails visuals tracking links and reports.
Own the execution of brand initiatives from customer stories and playbooks to creative brand moments.
Assist in planning and submitting session proposals for conferences and industry events.
Content & Storytelling
Turn webinar recordings customer interviews and panels into blogs snippets or playbooks.
Support creation of event recaps and social content that highlight the impact of our customers and product.
Work closely with design to bring campaigns and stories to life through engaging visuals.
(Bonus) Use basic video editing skills to repurpose clips create short-form content or enhance campaign storytelling.
Marketing Operations & Analytics
Ensure clean data flow between HubSpot Zoom/Contrast
Track performance of campaigns engagement conversions reach and share actionable insights to inform future efforts.
Maintain campaign dashboards and documentation for visibility and iteration.
Cross-Functional Collaboration
Work closely with internal teams (Product Marketing Customer Success Sales Design) to plan and execute campaigns.
Manage coordination with external stakeholders speakers partners and vendors.
Keep projects organized on schedule and aligned with brand goals.
Were Looking for Someone Who
Has 13 years of experience in marketing (preferably B2B SaaS or EdTech).
Has strong copywriting and storytelling skills can write crisp engaging copy (and knows when to use AI to speed it up).
Is hands-on with Canva HubSpot and LinkedIn (bonus: familiarity with Webflow).
Has a sharp eye for design detail and brand consistency.
Communicates clearly and thrives in cross-functional projects.
Is resourceful organized and gets things done.
Youll Be a Great Fit If You
Love variety one week youre managing a campaign the next youre polishing a conference deck.
Can move between creative and operational work effortlessly.
Enjoy experimenting with new marketing ideas and formats.
Thrive in a collaborative environment where ownership matters more than titles.
Success Metrics
Campaigns and initiatives are executed smoothly on time and with measurable engagement.
You bring clarity consistency and creativity to every project you touch.
Teams trust you to own execution end-to-end and communicate proactively.
You contribute new ideas that improve how Almabase shows up in the world.
Why Almabase
Mission-Driven Work: Your work directly helps educational institutions create more opportunities for students.
Collaborative Environment: Work with a small high-impact team that values initiative and creativity.
Learning & Growth: Get exposure to brand product and demand marketing not just one lane.
Sustainable Business: Join a profitable bootstrapped company focused on long-term impact.
What to Expect in Your First Year
Within 1 month:
Learn the Almabase story our customers and our marketing playbook.
Assist with ongoing campaigns and internal processes.
Within 3 months:
Take ownership of execution for one key campaign or brand initiative.
Support session proposals or customer showcases.
Within 6 months:
Manage multiple concurrent campaigns end-to-end with minimal supervision.
Contribute ideas for new formats and initiatives.
Within 12 months:
Become the internal owner for campaign operations and creative execution.
Partner with marketing leads to plan next-quarter initiatives.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
The integrated platform that works on top of your CRM for digital engagement, event management and online giving campaigns, turning 1000s of constituents into donors without more staff.
