Head of Marketing and Communications

JOB TITLE: Head of Marketing and Communications

TYPE OF CONTRACT: Consultancy

UNIT/DIVISION:WFP Innovation Accelerator INNA

DUTY STATION (City Country):Munich Germany

DURATION: 11 Months

BACKGROUND AND PURPOSE OF THE ASSIGNMENT

The World Food Programme (WFP) is the United Nations frontline agency fighting hunger. WFP reaches more than 100 million people every day - delivering food assistance in emergencies and working with smallholder farmers communities and governments to improve nutrition and build resilience.

The WFP Innovation Accelerator was named by Fast Company as Most Innovative Non-Profit Organization 2021 for its work in identifying nurturing and scaling disruptive start-ups and innovations to end global hunger. Based in Munich Germany the Innovation Accelerator provides WFP employees entrepreneurs and start-ups with funding hands-on support and access to WFPs global operations. Through the Innovation Accelerator WFP is leveraging unprecedented advances in digital innovation - such as mobile technology artificial intelligence and blockchain - and new business models to transform the way it serves vulnerable communities across the 2022 Accelerator supported innovations that positively impacted the lives of 37 million people globally. Most recently the Accelerator runs programmes for external partners such as the Bill & Melinda Gates Foundation and others.

More information here: and consultant will report to the Head of Business Development of WFP Innovation Accelerator and work in close coordination with the Communications Advocacy and Marketing Division (CAM). The consultant is expected to:

Build the WFP Innovation Accelerator external profile and presence.

Lead the Marketing Communications and Knowledge Management team.

Feed into strategic and senior management conversations were appropriate.

Represent the Accelerator internally and externally in relevant Marketing Communications and Knowledge Management related activities as required.

Devise and lead communications on the WFP Innovation Accelerator its activities and portfolio projects; develop and guide corporate and Accelerator-level communications priorities.

Oversee the production and maintenance of up-to-date communication materials for the WFP Innovation Accelerator specific to audiences and both online and traditional channels.

Manage press relations for both the Accelerator and Accelerator-supported innovations.

Attract high-potential social innovations from within WFP and external networks through events public relations and digital marketing activities.

Review all external communications materials as aligned with the Head of WFP Innovation Accelerator.

Position the WFP Innovation Accelerator as industry/sector leader by drafting and editing articles blogs press releases to promote the WFP Innovation Accelerator.

Devise and lead a rich content/editorial calendar that attracts a qualified audience to key outlets (including blog posts annual reports webinars social media platforms etc.).

Run integrated business to consumer (B2C) marketing campaigns through digital and social media channels.

Optimize marketing and innovation idea lead generation activities through a user- centered approach.

Attract and engage key audiences (start-ups partners donors etc.) by converting website traffic through calls-to-action landing pages and lead generation content.

Manage social media profiles and presence including Twitter and LinkedIn.

Track measure and analyze all initiatives.

Lead the development of materials for advocacy/fundraising purposes.

Prepare discussion documents and written reports as required for corporate priority topics and executive management meetings.

Execute any other task required to support the activities of the WFP Innovation Accelerator.

Lead efforts with the overall goal of making the Accelerator a more effective platform in mind while ensuring compliance with WFP policies in operations including facets such as the use of vendors and subcontractors communications partnerships contracts and reporting.

Provide analysis & content preparation for corporate priority topics and executive management meetings.

Take up lead roles in running workshops and events core processes of the accelerator as required.

Support the Head of the Innovation Accelerator and the Director of Innovation with any other activities and tasks as required.

DELIVERABLES AT THE END OF THE CONTRACT

• Overall Marketing Communications and Knowledge Management efforts of the WFP Innovation Accelerator effectively led.
• Team members and teams under supervision are effectively managed.
• Efficient and effective processes in place and working.
• Ensure that all work and materials developed during the contract are well documented and available to the WFP Innovation Accelerator team.

QUALIFICATIONS & EXPERIENCE REQUIRED

Education:

The candidate must have a bachelors degree in marketing communications business or other relevant studies. Masters degree is a plus.

Experience:

At least 8 (eight) years of progressively responsible international leadership and experience in communications advertising digital marketing and business- related positions of which at least 2 years must be in Business to Consumer (B2C) / Business to Business (B2B) digital marketing.

Knowledge & Skills:

• Experience in leading teams (at least of 8 team members) including work planning operational management and team development.
• Experience in working and managing teams in large organizations.
• Experience in working in the humanitarian development and/or impact sector is a plus.
• Experience and knowledge of the latest digital marketing tools and channels including Customer Relationship Management platforms and marketing automation platforms.
• Experience creating and executing marketing campaigns and programs that drive customer engagement.
• Familiarity with digital marketing trends lead generation and sales processes. Strong working knowledge of social digital and analytics tools.
• Strong conceptual thinking to develop new marketing strategies and coordinate projects which have innovative elements.
• Ability to write effective copy is a necessity; graphic design capabilities are a plus.
• Ability to interact with leaders and external audiences with maturity and tact.
• Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy.
• Strong time management skills with an ability to plan ahead anticipate requirements problems and obstacles and an ability to juggle competing priorities successfully and work to tight deadlines.
• Self-motivated and able to work with a high degree of autonomy.
• Fully committed to achieving the goals of the World Food Programme.
• Willing to travel to different field locations and challenging operating environments.