Influencer Marketing Executive
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Job Summary
KatKins Opportunity
For uncompromising cat parents who want the best KatKin goes hardcore for cat health. We make the UKs only fresh cat food: 100% human-quality meat gently cooked and frozen for freshness.
Where the competition cuts corners catfishes customers and puts profits over health we put cat wellbeing first. No shortcuts. No secret recipes. Were cutting the fluff thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why Youll Love Working With Us
If you want to join and grow an ambitious mission-driven high-growth startup thats making a genuine difference to cats (and their peoples) lives youll love working at KatKin.
Were a small entrepreneurial creative team focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat.
We hire the best so youll work with learn from and challenge top D2C industry talent to accelerate customer acquisition.
The Role
We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time contract. This is primarily a sales role and is a fantastic opportunity for a social-media savvy results-oriented candidate to scale and take ownership in a dynamic established start up entering its next phase of growth.
The influencer team plays a critical role in driving KatKins growth building trust with new cat parents shaping brand perception and fueling customer acquisition. As one of the key growth channels the team is supported across the business with close collaboration from creative growth and data teams to continually test learn and scale what works.
This role sits within the Influencer marketing team reporting into the Influencer Marketing Manager.
Key ownership areas
Own and drive the day-to-day operations of the YouTube influencer programme ensuring consistent acquisition growth and performance while maintaining strong working relationships with creators and talent agents.
Identify and engage with UK-based influencers who align with KatKins values product and audience across YouTube. Coordinate product sending negotiate campaign fees inline with commercial goals and focus on driving customer acquisition
Build and maintain strong relationships with creators establishing connections from the start and working closely with them to drive growth engagement and measurable campaign results.
Monitor influencer content engagement and conversion to evaluate campaign success and uncover areas for improvement. Stay updated on platform trends and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve
Have ownership over budgets work towards ambitious acquisition targets while ensuring timely delivery of high-quality content
Work closely with the Influencer Manager to strategize and plan impactful acquisition initiatives. Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness
Maintain a strong understanding of the brands voice and values ensuring influencer content aligns with our messaging. Create creative briefs for campaigns and work with influencers to produce authentic engaging content that reflects the brands identity
Collaborate with cross-functional teams including paid social and brand to drive cohesive and impactful campaigns
Who we are looking for:
Sales and targets driven mindset - highly motivated to overachieve and can work independently
1 year of experience in influencer marketing (preferred)
Skilled in time management able to handle multiple campaigns efficiently
Eager to take responsibility and ownership of projects
Strong creative minds and interests in shaping content directions and concepts
Strong negotiation interpersonal and communication skills.
What We Offer
Competitive base salary 32K on target bonus of 7K per yearAll the tools you need for success including a MacBook
Career defining opportunity to scale a brand new acquisition channel fast
Work directly with senior leaders in the business
No egos and a small close-knit team
Up to 2 days WFH every week
Discount for KatKin fresh meals
Annual personal development budget
All the refreshments you can drink fresh fruit cats dogs in office
About us
We want to make our recruitment processes accessible to everyone so if there is any way that we can support you to be the best you can be please contact terrie@
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
About Company
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues uniqu ... View more
