Product Marketing & Client Engagement Manager

Why Join Us

Visa Direct is one of Visas fastest-growing capabilities enabling real-time money movement across the globe. Our Global Product Marketing team plays a critical role in shaping how Visa Direct is positioned launched and adopted by clients worldwide. If youre passionate about payments technology marketing and data-driven insights this is your opportunity to make an impact in a dynamic global environment.

The Role

We are looking for a Product Marketing & Client Engagement Manager to join the Visa Direct Product Marketing team. This role is ideal for someone with 6-10 years of experience in product marketing or related fields who wants to deepen expertise in a global high-growth payments environment. Youll manage client engagement activities working with stakeholders across the organization to drive product adoption and usage.

Reporting to a senior member of the team you will play a key role in connecting product strategy to marketing execution ensuring our solutions resonate with clients and deliver measurable impact.

What Youll Do

• Lead client engagement strategy partnering closely with Product teams to strengthen relationships and deliver value.
• Own and execute client communications programs - including quarterly newsletters product drop events and client-product feedback sessions - ensuring consistent relevant and impactful engagement.
• Drive strategic initiatives focused on client data and insights including segmentation targeting and development of priority account lists to inform engagement and growth strategies.
• Collaborate on go-to-market plans for product launches aligning multiple teams to deliver seamless execution and client impact.
• Develop compelling product narratives and value propositions creating messaging and content tailored to specific audiences and regions.
• Support global and regional teams with marketing materials and research ensuring findings are shared effectively internally and externally.
• Champion innovation and adaptability taking ownership of evolving priorities and strategic projects that enhance client experience and strengthen Visa Directs market position.

Key Internal Partners

• Global Product Management
• Customer Growth
• Sales Enablement
• Integrated Marketing Field Marketing
• Sales and Sales Operations
• Corporate Communications
• Analytics and Research teams

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Minimum Qualifications
Experience in B2B product marketing product management or related roles
Excellent stakeholder management skills and ability to influence senior stakeholders with diverse views
Strong project management skills with attention to detail
Proven ability to craft positioning messaging and content for B2B audiences
Excellent written and verbal communication skills
Strong collaborative mindset and eagerness to learn
Proficiency in Microsoft Office (PowerPoint Excel)
Ability to manage multiple tasks and deadlines in a fast-paced environment across timezones
Preferred Qualifications
Experience payments or fintech
Experience working in a matrixed organisation

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time