Senior Marketing & Communications Specialist

LifeWorks ofAustin TXis looking for a Senior Marketing & Communications Specialist to join our Strategic Partnerships team! The Senior Marketing & Communications Specialist supports the implementation of LifeWorks communications marketing public relations and internal communications efforts to increase awareness of the organization and encourage engagement in its mission. Reporting to the Director of Communications and Marketing this role creates coordinates and distributes content across digital print media and internal platforms. The Senior Marketing & Communications Specialist works closely with internal teams and external partners to ensure LifeWorks voice and brand are consistently represented. This position balances hands-on content development with cross-departmental collaboration oversees department interns and plays a key role in supporting PR/media outreach donor stewardship communications event promotion and internal communications that keep staff informed connected and aligned with organizational goals.

This full time exempt position earns a competitive rate ranging from $69136.29-$75551.00 depending upon experience. Benefits are also included which consist of 24 PTO days per year (accrued); 11 paid holidays per year; a premium-free employee medical plan with $100 per month HSA contribution (plus other affordable employee or family medical dental and vision options!); a retirement savings plan with 50% match on the first 6% of contributions and much more!

RESPONSIBILITIES

• Researches writes and edits engaging communications and marketing content for diverse platforms and audiences.
• Coordinates with the Director of Communications and Marketing on the development messaging and execution of campaigns including design schedules and collateral.
• Supports media relations by drafting press releases maintaining media lists assisting with media pitches and coordinating interview opportunities.
• Serves as a point of contact for media inquiries when appropriate and helps prepare LifeWorks representatives for interviews.
• Assists in the development and implementation of integrated PR and media strategies to expand visibility at the local regional and national level.
• Plans drafts and distributes internal communications including staff newsletters announcements intranet updates and leadership messages to ensure staff are informed and engaged.
• Supports internal engagement initiatives including town halls staff events and other agency-wide communications
• Collaborates with Human Resources and Program leadership to develop communications that support staff culture organizational priorities and employee engagement.
• Collaborates with Development on donor stewardship communications including impact reports annual report appeal letters case statements and other fundraising collateral.
• Supports event promotion and communications before during and after fundraising or community events.
• Provides first-draft support to the Director of Communications and Marketing on urgent or crisis communications including drafting messaging for staff media or stakeholders.
• Supports social media content planning posting scheduling and community engagement.
• Captures and edits visual content (photography video and graphics) for use in campaigns events and donor engagement.
• Collaborates with program staff to develop program-specific communications and marketing materials.
• Designs and/or adapts templates graphics and collateral for both internal and external use.
• Drafts and distributes regular external communications such as newsletters appeals and campaign updates.
• Assists in the coordination of vendor relationships related to design production or media placement.
• Tracks performance metrics for campaigns PR efforts internal communications and digital channels producing reports to guide strategy.
• Stays informed of communications and marketing trends media opportunities and community partnerships that support departmental goals.
• Assists in managing LifeWorks branded merchandise and promotional goods.

QUALIFICATIONS

• Bachelors degree in communications marketing public relations or a related field;
• 46 years of professional experience in communications marketing PR or internal communications; or equivalent combination of relevant education and experience.
• Experience writing for multiple platforms (web email social press internal newsletters) and audiences.
• Strong understanding of social media digital communications and emerging media trends.
• Proficiency with design and publishing software (e.g. Adobe Creative Suite Canva) and email marketing tools (e.g. Mailchimp).
• Familiarity with internal communications strategies and tools (e.g. intranet platforms staff newsletters organizational announcements).
• Experience with media relations including drafting press releases and supporting media outreach.
• Photography and video production/editing skills preferred.
• Experience with website content management systems and analytics tools is a plus.
• Bilingual is a plus but not required.

ABOUT LIFEWORKS
With more than 50 years of experience working with youth experiencing homelessness youth aging out of foster care young adults and young parents LifeWorks is committed to solving youth homelessness through housing mental health education and workforce services. Our vision is a Central Texas where every young person has a place to call home a sense of belonging and the support to pursue a life they love.

We provide a full range of support services for vulnerable youth ensuring that every young person has access to a safe home the chance to heal and opportunities to learn and work. Through innovative problem-solving shared accountability and evidence-based solutions we are relentless in achieving real sustainable and measurable results for the clients we serve.

A career at LifeWorks offers opportunities to grow professionally while making an immediate lasting impact on the lives of youth and families in our community. Join us in building a future where every young person has the stability and support to thrive.

Required Experience:

Senior IC