Manager, Outreach and Engagement
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Nanyang Business School (NBS) competes with top business schools worldwide to attract top talents from diverse backgrounds to join its graduate programmes.
The Manager plays a critical role and is responsible for initiating all activities related to brand awareness and positioning marketing of assigned programmes and achieving the enrolment goals of the assigned MBA programme(s). He/She reports to the Senior Assistant Director of Graduate Studies (GS) and collaborates closely with the other senior managers and the rest of the team in the Marketing Recruitment and Admissions (MRA) functions to achieve the collective goals. The MBA programmes admit a high proportion of high-caliber candidates locally and internationally and compete with business schools from around the world.
The Manager plays a lead role and helps oversee a team to meet the various goals and manage the integration of pre-and-post programme experience. He/she will also cross-sell other graduate studies programmes as assigned
Key responsibilities include but not limited to the following:
Develop and execute marketing plans to drive awareness leads generation and enrolment numbers.
Produce thought leadership content social media content and manage new/existing marketing channels.
Track campaign performances manage marketing agencies and provide analytics reports.
Maintain CRM databases run eDM/social media campaigns and optimize lead-nurturing workflows.
Plan and manage global/local recruitment events such as info sessions fairs and webinars.
Provide market insights competitor analysis and support ranking submissions.
Manage reporting budgeting revenue tracking and team performance.
Collaborate with alumni internal teams and agencies on branding and recruitment initiatives.
Guide porspective applicants and manage end-to-end admission processes
Oversee scholarship frameworks communications and slection processes.
Key Competencies and Qualification Requirements
Minimum Bachelors degree preferably major in business management and/or marketing. Having an MBA is an added advantage
Minimum 8 years of varied marketing sales and/or admissions experience at the graduate level of which at least 4 years in a supervisory role(s)
Sound knowledge in marketing performance attribution and marketing analytics
In-depth knowledge of the target markets
Demonstrated track record in sales/leads generation
Proven experience in analysing implementing and redefining of processes and continuous enhancement of service levels
Experience in launching a digital marketing and lead marketing campaigns
Excellent competency in using MS Office applications
Proficiency in creating good MS powerpoint and delivering presentations to an audience of potential MBA candidates
Good CRM skills to capture leads information for creating of relevant conversion campaigns
High results and achievement orientation
Good interpersonal planning & organisational skills
High level of integrity and credibility
Attention to details
Strong analytical skills and experience in market research and surveys
Proven project management skills
Demonstrated ability to manage across multiple projects and priorities
People-oriented and team player
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTURequired Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Nanyang Technological University is one of the top universities in Singapore offering undergraduate and postgraduate education in engineering, business, science, humanities, arts, social sciences, education and medicine.
