The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 1824 month transformation of Mars earned-first PR social media and influencer capabilities. This role focuses on driving growth and innovation acrossGlobal Emerging MarketsandEurope & Central Eurasia ensuring Mars communications are integrated impactful and aligned with evolving market dynamics.
What are we looking for
- Proven experience in Marketing and/or Marketing Communications with proven expertise in PR and earned media.
- Demonstrated ability to work across diverse geographies ideally with exposure to emerging markets.
- Experience leading or contributing to transformation programs (agency organizational or functional) at global or regional level.
- Strong understanding of brand storytelling cultural insights and evolving media ecosystems.
- Cross-functional collaboration experience with Marketing Creative and Insights teams.
What will be your key responsibilities
- Support markets as they shift to a new Brand PR agency partner establishing a unified operating model and clear performance expectations.
- Partner with Corporate Affairs and Marketing in key markets to embed an earned-first approach across Paid Earned Shared and Owned media.
- Partner with Brand PR leads in Segments to identify scoping priorities for 2026 and work with Commercial to ensure inputs are accounted for.
- Implement new cross-functional processes. Work with the Core Transformation Team and regional stakeholders to codify planning execution budgeting scoping and agile activation approaches.
- Support the deployment of a new global framework to measure PR and earned media impact across both reputation and brand growth outcomes.
- Drive the change communications needed for adoption across the function.
- Identify capability gaps and provide recommendations on upskilling and resourcing needs.
What can you expect from Mars
- Work with diverse and talented Associates all guided by The Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Required Experience:
Manager
Job Description:The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 1824 month transformation of Mars earned-first PR social media and influencer capabilities. This role focuses on driving growth and innovation acrossGlobal Emerging MarketsandEurope & Central Eurasia e...
The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 1824 month transformation of Mars earned-first PR social media and influencer capabilities. This role focuses on driving growth and innovation acrossGlobal Emerging MarketsandEurope & Central Eurasia ensuring Mars communications are integrated impactful and aligned with evolving market dynamics.
What are we looking for
- Proven experience in Marketing and/or Marketing Communications with proven expertise in PR and earned media.
- Demonstrated ability to work across diverse geographies ideally with exposure to emerging markets.
- Experience leading or contributing to transformation programs (agency organizational or functional) at global or regional level.
- Strong understanding of brand storytelling cultural insights and evolving media ecosystems.
- Cross-functional collaboration experience with Marketing Creative and Insights teams.
What will be your key responsibilities
- Support markets as they shift to a new Brand PR agency partner establishing a unified operating model and clear performance expectations.
- Partner with Corporate Affairs and Marketing in key markets to embed an earned-first approach across Paid Earned Shared and Owned media.
- Partner with Brand PR leads in Segments to identify scoping priorities for 2026 and work with Commercial to ensure inputs are accounted for.
- Implement new cross-functional processes. Work with the Core Transformation Team and regional stakeholders to codify planning execution budgeting scoping and agile activation approaches.
- Support the deployment of a new global framework to measure PR and earned media impact across both reputation and brand growth outcomes.
- Drive the change communications needed for adoption across the function.
- Identify capability gaps and provide recommendations on upskilling and resourcing needs.
What can you expect from Mars
- Work with diverse and talented Associates all guided by The Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Required Experience:
Manager
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