Program Marketing Coordinator
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
What Were Looking For
The Program Marketing Coordinator will develop and execute focused program-level marketing strategies to enhance Baylors competitive position in key academic disciplines. This position will craft tailored messaging launch innovative campaigns and collaborate with academic units to drive awareness differentiation and enrollment across targeted programs.
A bachelors degree and three years of work experience are required. Five years of relevant experience is preferred.
Additional experience or education will be considered in lieu of one another.
The successful candidate will exhibit the following skills abilities and other characteristics:
- Experience in marketing ideally in higher education or in a context of targeting distinct market segments or program areas
- Strong experience with digital marketing channels (email social media SEO/SEM display) and campaign analytics
- Excellent writing editing and storytelling skills; ability to translate academic value propositions into compelling messaging
- Ability to collaborate across organizational units and influence stakeholders (faculty academic leadership admissions)
- High level of initiative creativity and willingness to pilot new marketing tactics
- Strong analytical mindset and comfort working with data metrics and performance dashboards
- Project management skills; ability to manage multiple campaigns concurrently ensuring deadlines and quality
- Familiarity with marketing technologies (e.g. CRM email automation web analytics tools) is preferred
- Experience marketing academic programs graduate education or professional education
- Knowledge of trends in higher education enrollment program differentiation and competitor landscapes
- Experience in content marketing (blogs video scripts podcasts) or inbound marketing
- Knowledge of Baylor brand culture or internal operations (preferred but not required)
Must be able to travel outside of the state of Texas.
A hybrid work arrangement will be considered on a case by case basis.
Applicants must currently be authorized to work in the United States on a Full-Time basis.
What You Will Do
- Design and implement marketing campaigns aimed at specific academic programs to attract prospective students internal referrals and stakeholders
- Develop program-level messaging value propositions collateral and digital content that highlight each academic programs strengths and unique differentiators
- Partner closely with academic department chairs program directors faculty admissions and campus visits to align strategic initiatives with program goals and priorities
- Use market research competitor benchmarking data analytics and audience segmentation to identify opportunities and inform messaging strategies
- Monitor campaign performance (e.g. lead generation engagement conversion metrics) and continuously optimize messaging channels and tactics
- Propose and test new ideas pilot initiatives or micro-campaigns to raise Baylors visibility in target disciplines
- Ensure brand consistency and adherence to university marketing standards while allowing for program-specific customization
- Support content development e.g. writing web copy email campaigns social media posts print materials video briefs tailored to program audiences
- Coordinate with central marketing and admissions teams to synchronize campaign timing budgets resource allocation and cross-program efforts
- Prepare reports and present insights to senior leadership on program-level marketing outcomes ROI and strategic recommendations
- Perform all other duties as assigned to support Baylors mission
- Ability to comply with University policies
- Maintain regular and punctual attendance
What You Can Expect
As part of the Baylor family eligible employees receive a comprehensive benefits package that includes medical dental and vision insurance generous time off tuition remission and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your familys wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more go toBaylor Benefits & Advantages.
Explore & Engage
Learn more aboutBaylorand our strategic visionBaylor in Deeds. Also explore our great hometown ofWacoand the many opportunities toengage locally. If you are new to Central TexasThis is Waco!
Required Experience:
IC
Key Skills
- Project / Program Management
- Program Management
- Developmental Disabilities Experience
- Organizational skills
- Data Collection
- Meeting Facilitation
- Utilization Review
- Administrative Experience
- Program Development
- Public Speaking
- Supervising Experience
- Social Work
About Company
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic informat ... View more
