EVP – Planning (Mumbai)

We are looking for an experienced Planning professional with strong expertise in mainline advertising consumer insights and brand strategy. The ideal candidate will have a deep understanding of Indian consumer behaviour-especially in FMCG-and will work closely with creative account management and strategy teams to build impactful insight-led communication.

This role requires a high-level thinker with strong analytical skills storytelling capability and the ability to influence senior clients.

• Develop end-to-end brand strategies comms frameworks and positioning for new and existing brands.

• Identify cultural consumer and category insights to shape strategic direction.

• Translate client briefs into clear actionable planning deliverables.

• Work closely with creative teams to inspire and guide big ideas.

• Provide strategic rationale for concepts scripts and campaigns.

• Evaluate creative solutions and ensure alignment with brand objectives and consumer insights.

• Conduct qualitative and quantitative research; interpret data into strategic recommendations.

• Track emerging consumer trends media habits and competitive landscapes.

• Build insight-driven narratives for pitches brand workshops and presentations.

• Act as a strategic partner to senior clients across FMCG and other mainline-heavy categories.

• Present strategies and campaign rationales with clarity and impact.

• Lead planning conversations during pitches business reviews and project kick-offs.

• Develop campaign KPIs and measurement frameworks.

• Work with research and analytics partners to evaluate campaign performance.

• Recommend optimisation strategies for long-term brand building.

• Lead and mentor a team of planners and insight specialists.

• Foster a culture of critical thinking creativity and collaboration.

• Guide younger planners in brief writing research strategic thinking and presentation skills.

• Qualifications & Skills

• 15 years of experience in brand planning/strategy in mainline advertising agencies.

• Strong FMCG category experience (mandatory).

• Deep understanding of consumer behaviour across urban and rural markets.

• Strong presentation storytelling and workshop facilitation skills.

• Ability to balance creative instinct with analytical rigour.

• Experience collaborating with multidisciplinary teams (creative media digital research).

• Exposure to brand tracking tools research methodologies and market data.

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