PR & Communications Manager
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Job Location:
Eindhoven - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Introduction
Are you a seasoned PR and communications professional with a passion for cycling Join our dynamic EMEA marketing team and help shape the voice of Shimano across Europe and beyond. Reporting to the EMEA Communications & Content Team Manager youll lead strategic initiatives that elevate our brand presence in the global cycling community.As Shimano Europes PR & Communications Manager youll be the driving force behind our storytelling media relations and brand communications across a diverse portfolio of cycling products and services. Youll build and nurture a strong network within the cycling media landscape amplifying Shimanos voice across consumer lifestyle and industry platforms.
The Challenge
- Developand execute a strategicPRroadmap forShimano.
- TranslatethatPRstrategyinto actionable plans tailored to road gravel MTB and lifestyle cycling categories.
- Lead PR andcommunications initiativesaligned with Shimanos business objectives.
- Collaborate with country teams across Europe to drive a cohesive year-round PR calendar.
- Cultivate and expand relationships with international media outletsopinion makers and content creators.
- Manage product launches and press communications in coordination with ourglobal office in Japan.
- Oversee media events such as product introductions and media camps.
- Monitor media coverage and respond with proactive or reactive communications as needed.
- Manage external PR and communications agencies.
- Lead crisis communications and reputation management efforts.
What are we looking for
Youre not just a communicationsexpertyoure a storyteller a connector and a passionate cyclist. You:
- Live and breathe cycling and understand the nuances of road gravel MTB and lifestyle segments.
- Have a natural instinct for storytelling and empathy forhowaudiences think and feel.
- Thrive in dynamic environments and can adapt quickly when engaging with media.
- Embrace ambiguity and approach challenges with curiosity and creativity.
- Are proactive flexible and resilient under pressure.
- Build strong relationships across teams and with external partners.
- Work independently while contributing to a collaborative team culture.
What You Bring
- Bachelors or mastersdegree in communications journalism marketing or related field.
- 46 yearsof experience in PR and communications ideally witha background incycling.
- Native-level Englishproficiencywith exceptional writing and editorial skills.
- Proven experience in media relations and brand storytelling.
- Deep familiarity with cycling culture and industry trends.
- Strong grasp of offline media andeventsanddigitalmedia channels.
- Willingness and ability to travel internationally.
What do we have to offer
Shimano and its subsidiaries offer a pleasant informal working environment with colleagues who work well together and are proud to work for Shimano. Next to good working conditions Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.
How to get in touch!
If you have any questions regarding this vacancy please get in touch with:
Required Experience:
Manager
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Media Relations
- Press Releases
- Conflict Management
- Social Listening
- Event Planning
- Strategic Planning
- Social Media Management
- Copywriting
- Writing Skills
