Sr. Digital Acquisition Manager Segments, Digital Capabilities
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Application Deadline:
Address:
33 Dundas Street WestJob Family Group:
TheSr. Digital Acquisition Manager Segments Digital Capabilities will be accountable for leading the strategic & tactical planning/ development of digital acquisition for Segments and helping to manage and accelerate the delivery of digital acquisition capabilities in Canada.
As a line of business digital lead the role will champion paid digital programs end-to-end from inception through launch and develop over-arching strategy across all digital channels to meet the acquisition goals with a holistic view on the customer.
- Recommends and implements solutions based on analysis of issues and implications for the business.
- Identifies emerging issues and trends to inform decision-making.
- Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g. revenue increase cost reduction corporate brand image favourability.
- Breaks down strategic problems and analyses data and information to provide insights and recommendations.
- Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
- Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments planning stakeholder management execution evaluation and sustainment of initiatives.
- Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance. Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
- Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning content and creative development monitoring/optimization and campaign reporting.
- Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
- Provides specialized consulting analytical and technical support.
Qualifications
Knowledge:
- Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
- Knowledge of BMO channels and implications to marketing programs and communications
- Hands-on experience with Google Marketing Platform Campaign Manager DV360 SA360 GA4
- Hands-on experience with self-serve advertising platforms Google Ads Meta etc.
- Experience working with digital analytics Google Analytics Adobe Analytics
- Experience working with marketing tech solutions DMP SFMC attribution modeling tools
- Ability to report/evaluate the media performance results and drive insights for the business
- Experience working in an Advertising Agency/managing an Agency an asset
- Analytical and problem solving skills - In-depth.
- Influence skills - In-depth.
- Data driven decision making - In-depth.
- Knowledge and experience in financial services.
- Post-secondary degree in business marketing or communications related discipline.
- Deep knowledge and technical proficiency gained through extensive education and business experience.
- Verbal & written communication skills - In-depth.
- Collaboration & team skills - In-depth.
- Strong strategic and analytical skills
- Strong attention to detail and manages time effectively
- Proficiency of Microsoft Excel
- Proven ability to manage relationships across an organization
Skills:
- Integrated marketing communication and planning skills
- Relationship management skills
- Strong time management skills
- Strategic change management communication and creative assessment skills
- Ability to interact with the senior levels of the organization
- Strong analytical and measurement capabilities
- Ability to work in a matrix environment
- Ability to balance multiple projects and deadlines
- Strong oral written and presentation skills
- Ability to successfully work with agency partners
- Technical marketing skills including marketing communications market research positioning advertising and execution
Salary:
Pay Type:
The above represents BMO Financial Groups pay range and type.
Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.
BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.
As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
We cover the whole balance sheet, from foreign exchange, trade finance and treasury management to corporate lending, securitization, public and private debt and equity underwriting. Our team of experts can also provide a full range of advisory services, along with industry-leading res ... View more
