Chief Marketing Officer

About the role: 

The Chief Marketing Officer (CMO) is a pivotal executive-level role responsible for all aspects of global marketing for the company. Reporting directly to the Chief Growth Officer (CGO) you are a strategic leader and operator focused on building a scalable high-performing marketing function that drives measurable revenue growth enhances brand equity and deeply engages our customer base.

This role requires a proven SMB focused B2B SaaS and payments marketing leader with a successful track record leading global teams and operating as a core member of an Executive Leadership Team.

This role is available to candidates who have the ability to work from one of our offices in either Sydney Australia or San Francisco California. Due to the global nature of the role some flexibility on working hours may be required to lead and manage a global team and global travel is expected.

What youll do: 

Executive Leadership & Strategy

• Executive Strategy: As a member of the Executive Leadership Team (ELT) contribute to overall company strategy planning and goal-setting. Partner closely with the Global Executive Team to align marketing initiatives with business objectives revenue targets and the product roadmap. Engage closely with the Product and Commercial leaders to build and execute the global marketing strategy that delivers the optimal results. 
• Vision & Culture: Define the global marketing strategy and roadmap. Foster a high-performance data-driven and globally collaborative growth culture.
• Budget & P&L: Own the global marketing budget ensuring optimal allocation of resources to maximize ROI and team development.

Demand Generation & Revenue Growth

• Global Demand Engine: Design implement and optimize a robust scalable demand generation engine across all channels (digital social paid media SEO/GEO ABM) to consistently deliver high-quality sales-ready leads.
• Lead Website Performance: Manage the global website strategy delivery and optimization for acquisition and engagement
• Performance Marketing: Drive accountability for key marketing metrics (MQLs SQOs CAC Payback period) and continuously optimize conversion rates though the funnel.

Product Content and Brand Marketing

• Product Marketing: Ensure clear compelling value propositions and messaging for our platform solutions products features and target segments (SMBs).
• Market Intelligence: Drive deep market competitor and customer understanding to inform product development positioning and GTM strategies.
• Content: Ensure the ongoing creation of valuable content to attract engage and educate the target audience.
• Sales Enablement: Arm sales teams with the content they need to succeed.
• Brand: Elevate the global brand presence and reputation of the company ensuring consistent messaging and a compelling narrative across all touchpoints.

Customer Marketing

• Lifecycle Marketing: Develop and execute strategies for customer marketing focused on expansion (cross-sell/up-sell) and customer retention
• Product Adoption: Work closely with Product Marketing to educate customers on new features best practices and use cases ensuring customers realize the full value of the product to maximize stickiness.
• Referral Programs: Design and implement customer referral programs that incentivize existing customers to bring in new business.

Marketing Operations

• Design and oversee the campaigns and analytics to ensure data integrity and provide clear reporting on marketing effectiveness
• Design and build automated programs (e.g. nurture journeys)
• Develop document and enforce standardized processes and Service Level Agreements (SLAs) for campaign execution
• Manage the technical setup quality assurance (QA) and execution of marketing campaigns (emails landing pages forms) to ensure flawless delivery
• Enhance the value that the core CRM and Marketing Automation platform (Salesforce) delivers for the business

Field Marketing

• Localization: Localize global campaigns based on market archetypes and product availability.
• Events & Marketing Partnerships: Build and execute a global event strategy and activate select marketing partnerships
• External Communications: Lead the external communication strategy to drive awareness of the company and the capabilities offered to service the customers. Leverage OFXs social presence across Meta and LinkedIn to engage with prospects clients and employees.
• Review Management: Manage the presence and performance on third-party review sites (Trustpilot G2 Capterra third party app stores) and develop campaigns to solicit positive reviews.

Qualifications :

What you bring: 

• 10 years of progressive marketing leadership experience with at least 3 years as a CMO or VP of Marketing in a high-growth B2B SaaS company.
• Mandatory experience in the payments or FinTech space is required ideally serving the SMB segment.
• Proven track record of building and scaling a globally dispersed marketing team and running international marketing operations.
• Demonstrated leadership and people management skills with the ability to build and foster engaged collaborative and innovative teams.  
• Deep expertise across the entire marketing spectrum: Demand Generation Product Marketing Customer Marketing and Communications.
• Exceptional analytical skills and a strong commitment to data-driven decision-making and ROI optimization.
• Demonstrated ability to operate successfully as a contributing member of an Executive Leadership Team (ELT).
• Excellent communication presentation and interpersonal skills with the ability to influence and align stakeholders at all levels.

Additional Information :

What its like working at OFX

Were OFXers because we want to make a difference. We see challenges as opportunities and were not afraid to roll up our sleeves to get stuff done. Were committed to making things easier for our clients pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team cross-functionally and globally to drive outcomes that deliver excellence for our customers. Were curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career with leadership training secondments internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day which OFXers can use together or individually as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers effort technical expertise or support through a range of global and regional channels and awards including quarterly and annual awards milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether its a wellbeing activity end of year celebration or a monthly team get-together our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits including health insurance primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave youll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model in an inclusive diverse and non-hierarchal culture.

#LI-Hybrid

At OFX we are committed to fostering a diverse inclusive and accessible workplace where we value respect and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process please email us at .

We encourage you to apply if this role aligns with your career aspirations.

Remote Work :

No

Employment Type :

Full-time