Senior Marketing Manager Growing Fitness Brand
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Job Summary
Senior Marketing Manager
55k
London - Hybrid Remote (3 days in head office in Central London)
We are looking for an experienced Senior Marketing Manager (Brand & Open Clubs) to lead brand strategy creative direction and campaign delivery across the organisation.
You will act as the brand guardian ensuring every campaign partnership and activation reflects our standards and drives engagement. Leading a small creative and content team youll collaborate with digital franchise and operational teams to deliver insight-led member-focused marketing that supports recruitment loyalty and revenue growth.
Key Responsibilities
Brand Leadership & Creative Direction
Own brand consistency across all campaigns and communications.
Develop integrated campaigns that build awareness and inspire action.
Lead member recruitment and engagement initiatives.
Manage and mentor 2 Graphic Designers and a Content Creator.
Brand Partnerships & Innovation
Lead the brand partnership strategy to drive awareness and member value.
Identify innovative opportunities within the fitness and lifestyle sector.
Club Marketing Strategy & Activation
Lead club marketing for recruitment and loyalty across digital and print channels.
Partner with the Senior Marketing Manager Digital to align campaigns and maximise lead generation.
Deliver insight-led marketing plans with clear reporting and ROI analysis.
Communicate plans effectively to club teams to ensure consistency and engagement.
Budget Management & Reporting
Manage marketing budgets to ensure efficient use of spend.
Provide regular campaign performance reports and insights.
Team Leadership & Collaboration
Lead develop and motivate a small creative and content team.
Collaborate closely with cross-functional teams including global marketing partners to ensure alignment.
Support operational and franchise goals through effective marketing.
Ideal Candidate
Strong background in brand management and campaign leadership.
Insight-driven with strong analytical and reporting skills.
Collaborative influential and able to manage multiple stakeholders.
Passionate about delivering impactful brand experiences and leading creative teams.
Your recruiter for this role is Cam Bridger Account Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency specialising in hundreds of fitness jobs like these. Cam is a health and fitness recruitment specialist for the whole fitness sector and if keen to considered please apply now.
Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
The UK's leading specialist fitness and leisure recruitment agency.Service and Delivery.Contact us 07746 791415 or email contact any of the team via People
