Marketing Planning Manager General Medicine
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
MAIN PURPOSE OF ROLE
As a marketer demonstrates excellent knowledge and practice in sales & marketing and fully exploits the full market potential of Abbott EPD products
To manage and market the BUs product range (including relevant therapy areas) through the developing planning implementing measuring and being accountable for brand plans which optimize profitability market share and revenue growth in the short and long term.
Develops marketing strategies plans and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.
MAIN RESPONSIBILITIES
Conduct market research oversee product development and design set prices launch new products oversee advertising campaigns and monitor sales performance to effectively market assigned products/services.
Monitor analyze and evaluate domestic and international market trends consumer behavior and competitor activity to identify market opportunities for the product/service.
Monitor analyze and evaluate product performance and customer feedback to generate new product ideas.
Identify product/service changes to meet customer needs.
Liaise with other areas of the organization (e.g. production R&D) to implement these changes.
Prepare sales forecasts and budgets.
Monitor sales volume revenues and costs against forecasts.
Adapt plans to improve the sales performance of the product/service.
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
