Digital Engagement Lead

If you are a creative digital content creator ready to channel your expertise into meaningful service for your community and the environment you may be the perfect candidate for the Digital Engagement Lead at King Countys Solid Waste Division housed within the Department of Natural Resources and Parks. This is an important and dynamic role which has the power to shape how we connect with residents in digital spaces.

In this role as a communications professional you will use your experience in digital strategy and multimedia production to help drive engagement and build public trust in the Solid Waste Division working on a variety of initiatives encompassing waste prevention resource recovery equity and inclusion and community education. Your work will help residents learn how they can take action to reduce their own waste footprint learn how they can contribute to a circular economy and understand and engage with county services. You will spend each day finding creative and impactful ways to translate technical information into relatable stories create content for web and social media and work to make this content more strategic and engaging. You will also have plenty of space to try bold ideas and innovations.

About this role:

Solid Waste Division is seeking a strategic and creative Digital Engagement Lead to elevate how we connect with employees King County residents and communities. This position is central to advancing our mission to reduce waste increase recycling and build a sustainable future and to ensuring that our communication tools and strategies reflect equity inclusion and community responsiveness.

As a key member of the communications team the Digital Engagement Lead will manage content and digital platforms including SharePoint web and social media to make information more accessible meaningful and engaging. The Digital Engagement Lead will be responsible for creating and curating multimedia coordinating with technical teams for storytelling opportunities managing digital campaigns and analyzing audience engagement.

This role offers exciting challenges:

• Lead strategic communication that improves internal collaboration and transparency
• Manage and grow the divisions social media presence

• Collaborate with internal teams to communicate complex programs through clear engaging digital experiences
• Embed Equity and Social Justice principles into all engagement efforts

This position follows a hybrid work model blending remote and in-person work.

About the team

The Digital Engagement Lead will join the Communication and Community Engagement team housed within the Directors Office of the Solid Waste Division.

This is a dynamic team including external and internal communication strategists community engagement specialists a graphic designer and a technical writer. The Communications and Community Engagement team plays a vital role in implementing the divisions mission to reduce waste increase recycling and support resource recovery across King County. Every project is guided by the principles of Equity and Social Justice environmental sustainability and responsive public service. The Communications and Community Engagement section helps ensure that the divisions programs are not only effective but also accessible and meaningful to all the communities we serve.

Commitment to Equity Racial and Social Justice:

King County named after Dr. Martin Luther King Jr. is a diverse and vibrant community that represents cultures from around the world. Our True North is to create a welcoming community where everyone can thrive. We prioritize equity racial and social justice making it a foundational and daily expectation for all employees. As a position you will actively apply these principles in all aspects of your work. Learn more about our commitment at now for a rewarding career at the Division name with hyperlink of King County Department of Natural Resources & Parks (DNRP). Join our talented workforce in protecting and restoring the natural environment and promoting more resilient sustainable and equitable communities. Enjoy training comprehensive benefits and growth opportunities.

The Digital Engagement Lead will be the primary focal point for content production social media and driving internal and external digital engagement communications. Core duties include:

• Lead development and curation of content for internal platforms such as SharePoint and external platforms such as social media channels and the website as well as other web tools as needed.
• Ensure content is user-centered clear accessible regularly updated and representative of the divisions values.
• Collaborate with SWD contracted consultancy firm to design and manage communications campaigns.
  

• Develop and implement division-wide social media strategy integrated into a wider division communication strategy with clear goals audience segments and performance metrics.
• Manage the divisions social media presence including content planning posting audience engagement and analytics.
• Develop multimedia content for social platforms (e.g. graphics video) aligned with divisional priorities.
• Coordinate with DNRP Public Affairs for brand consistency and broader outreach.
• Manage paid promotions and ads on social media.

• Support the Communications team to plan and execute division-wide communication initiatives.
• Develop and manage digital communication strategies. Define goals audience segments content formats and success metrics for each initiative ensuring timely execution and measuring impact.
• Ensure all digital content reflects equity social justice and King Countys True North values.

• Build trusted relationships across the division to identify staff communication needs and insights through digital listening tools surveys and informal engagement.
• Implement and oversee knowledge management practices that ensure important information resources and documentation are well-organized consistently archived and easily accessible to all staff.

Qualifications You Bring:

• Demonstrated proficiency managing content and strategy for digital platforms such as website social media or SharePoint and an interest in exploring new tools.
• Demonstrated experience identifying communication needs of target audiences (internal and external) and creating audience-specific communication strategies.
• Demonstrated experience producing engaging digital content for external platforms such as videos social media content (e.g. reels; graphics)
• Strong project management skills and experience managing complex multi-year projects from inception to completion.
• Exceptional copywriting skills and a demonstrated ability to transform highly technical content into clear accurate plain-language text.

• Creating new and better ways for the organization to be successful.
• Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Effectively building formal and informal relationship networks inside and outside the organization.
• Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Consistently achieving results even under tough circumstances.
• Identify and replace racists systems and structures with anti-racists and pro-equity approaches.

It Would Be Great if You Also Bring:

• Experience driving tracking and evaluating communication and engagement campaigns.
• Degree or experience in public relations journalism strategic communications or related field plus experience or coursework in UX and content management/strategy.
• Demonstrated project management skills and an ability to manage multiple projects with competing deadlines.
• Understanding of ADA and accessibility standards.
• Working knowledge of Adobe Creative Suite applications.
• Experience using data and research to inform creative decisions and communication strategy.

Work Location:
The Communication team works in a hybrid model with days in the office as well as telecommuting. The ratio of remote to onsite work will be dependent on business needs and is subject to change. The primary onsite location is King Street Center 201 S. Jackson Seattle Washington 98104.

Employees must reside in Washington state and within a reasonable distance to their King County worksite to respond to workplace reporting requirements. King County has a robust collection oftools and resourcesto support working remotely. The individual selected for this opportunity will join an innovative and progressive team that is redefining how we work as we transition to the departments hybrid environment. Employees will be provided with a County-issued laptop and must maintain a home workspace with an internet connection where they can reliably perform work and remain available and responsive during scheduled work hours.

Work Location:
Although this role is primarily remote the onsite location is primarily King Street Center 201 S. Jackson Street Seattle. May be required to report 1-4 times per month onsite; however onsite includes various locations around King County to document SWD projects.

Work Schedule:
This full-time position works a 40-hour work week Monday through Friday and is not overtime eligible.

Union Representation:
This position is represented by Teamsters 117.

Duration:
This recruitment aims to fill a Term-Limited Temporary (TLT)/ Special Duty Assignment (SDA) position with an anticipated duration of two years.

Application and Selection Process:

We welcome applications from all qualified applicants. We value diversity diverse perspectives and life experience and encourage people of all backgrounds to apply.

Application materials will be screened for clarity completeness and alignment with the experience qualifications knowledge and skills essential for this role to determine which candidates may be invited to participate in one or more panel interviews.

Forbes named King County as one of Washington States best employers.

Together with leadership and our employees were changing the way government delivers service and winning national recognition as a model of excellence. Are you ready to make a differenceCome join the team dedicated to serving one of the nations best places to live work and play.

Guided by ourTrue North we are making King County a welcoming community where every person can thrive. We value diversity inclusion and belonging in our workplace and workforce. To reach this goal we are committed to workforce equity. Equitable recruiting support and retention is how we will obtain the highest quality workforce in our region; a workforce that shares and will help advance our guiding principles - we are one team; we solve problems; we focus on the customer; we drive for results; we are racially just; we respect all people; we lead the way; and we are responsible stewards. We encourage people of all backgrounds and identities to apply including Native American and people of color immigrants refugees women LGBTQ people living with disabilities and veterans.

King County is an Equal Employment Opportunity (EEO) Employer

No person is unlawfully excluded from employment opportunities based on race color religion national origin sex (including gender identity sexual orientation and pregnancy) age genetic information disability veteran status or other protected class. Our EEO policy applies to all employment actions including but not limited to recruitment hiring selection for training promotion transfer demotion layoff termination rates of pay or other forms of compensation.

To Apply

If you are interested in pursuing this position please follow the application instructions carefully. If you need this announcement in an alternate language or format would like to request accommodation or assistance in the application or assessment process or if you have questions please contact the recruiter listed on this job announcement.