Construction is one of the largest industries in the world but it is also one of the least technologically innovative spaces. Conducting fast and accurate cost estimates is a massive pain point because of the tedious nature of takeoffs (measuring & counting materials needed from the drawings). Bobyard automates the construction takeoff process with CV and NLP models to make cost estimates 10x faster while eliminating mistakes.

We are a lean startup backed by some of the best VCs in the world: Primary and Pear. Almost all of the work lies ahead of us. We are excited to create next-gen software for the built world!

Position Overview

Bobyard is seeking a Marketing Manager to build operate and scale the systems behind our growth engine. Youll own the strategy and execution of how we generate convert and measure demand - spanning paid media SEO content lifecycle marketing and analytics.

This is a hands-on role for someone who can think strategically and execute precisely - planning campaigns managing budgets integrating platforms and analyzing funnel performance to improve CAC ROI and conversion rates. Youll blend creative storytelling with technical rigor to drive growth and brand impact across every trade we serve.

What Youll Do

• Own the marketing stack - connect HubSpot Google Ads Meta LinkedIn YouTube and analytics tools into a unified system that tracks marketing performance to revenue.

• Plan and launch campaigns - manage paid and organic programs across digital traditional and trade channels to drive qualified pipeline.

• Manage creative and content production - oversee videos ads blogs and event materials that align with Bobyards brand and product initiatives.

• Drive SEO and website performance - develop keyword strategy optimize landing pages and measure organic growth and conversion.

• Implement tracking and attribution - manage UTMs pixels and conversion events with RevOps to ensure accurate funnel reporting.

• Monitor budgets and performance - track spend pacing and ROI across all channels; reallocate to optimize CAC and payback.

• Build reporting and dashboards - use Equals to visualize funnel performance campaign ROI and pipeline efficiency.

• Run experiments and optimizations - A/B test ad creative messaging and landing pages to continuously improve results.

• Collaborate cross-functionally - partner with Sales RevOps and Product Marketing to align campaigns messaging and attribution.
  

Desired Attributes

• 46 years of experience in B2B SaaS marketing or growth roles.

• Deep experience with HubSpot (campaigns workflows and reporting).

• Proficiency in digital ad platforms (Google Meta LinkedIn YouTube) and analytics tools (GA4 Equals Looker).

• Strong understanding of CAC LTV payback and funnel conversion metrics.

• Familiarity with SEO strategy and content performance tracking.

• Builder mindset - data-driven iterative and highly organized.

• Excellent communicator who can translate data into action and strategy into growth.

Benefits

• Competitive salary plus equity options (target $120k - $155k base equity).

• Opportunity to collaborate with a dynamic driven team.

• Build a massive company.

This is a full-time in-person role based in San Francisco. Were looking for people with exceptional learning velocity and follow-through. If you can build and execute systems that move as fast as our market and do so with precision and impact we want to work with you.

Required Experience:

Manager