Want to join a fast-moving company among convivial teams to represent our prestige brand Martell on a local market We are looking for a Brand Ambassador in Malaysia ! You will be based at Kuala Lumpur Malaysia.
Please note that this is a 12-month VIE contract (renewable for another 12 months) which is only open to EU nationals under 29 years old.
Your role
You will represent Martell on your market for all stakeholders involved: the local Pernod Ricard market company its sales team consumers bartenders trademedia
You will inspire and engage the relevant targets by implementing operationally the marketing & commercial strategy.
Key responsibilities include conducting BrandEducation bysupportingwine & spirits credentialsand business will also include infiltration engagementand recruitkeybrand communitiesin order to win share of mind with key influencers and generate new potential businessopportunities. Finallyimplementation of all promotional activities& events amplifying of all activities through social media platforms and supporting the sales teamwill be part ofyour responsibility.
Location
This role will be based in Kuala Lumpur Malaysia in the local Pernod Ricard Market Company. A significant part of the role will be on the field including evening work and potential travels to other citieswithin your market.
Your key missions:
Brand Education
Inspire Educateandsupport:
Pernod RicardLocal Teams (Marketing and Sales) Local Distributor Sales Forces: ensuring deep understanding of the category and brand specificities increasingwine & spirits credentialsshare of mind and engagement for the brand.
Trade: staff and consumers mentoring for key trade accounts (existing and potential ones) working in conjunction with the local sales and marketing teams.
Support Sales Teams to develop business and unlock key accounts.
Influencers: convert influencers (consumers trademedia )to the brand through Education and Tasting.
Brand Activation
Key supportand referentfor marketing trade marketing and sales team in the day-to-day activities and events:
Supportfor all consumer and trade promotional activities:design coordinationimplementation tracking and evaluation.
Brandface & host duringBrandevents and dinners.
Market Intelligence > be the eyes and ears onthe and reporting on Key competitor activities / New Products / New Trends.
Influencer Marketing
At the heart of theAdvocacysystem:
Developing building and managing relationshipswithkey influencers(consumers trade media digital influencers) and VVIPsaround the wine & spirits credentials.
Managingan on-going relationship with key flagship trade partnersto deliver incremental business.
Exploringopportunities amongstidentified targeted tribes and HNWIs.
Digital amplification
Social Media & Digital Content Creation:Contributing to develop the MMPJ brands notoriety and image by feeding key social media platformsaccording tobrand guidelines.
Amplification:Ensuring events and brand activities promotion and coveragethroughthe presence of digital key influencers (social media blog onlinemedia ).
eCRM:Contributingto the building of the online consumers databaseso to growloyalty advocacy and sales.
Reporting
Monthly reportingto complete(including key activities and market intelligence information) and circulate to Local and International Team.
Provide regular Best Practice sharing andActivityupdatesoninternal Pernod Ricardonline networks.
KEY INTERACTIONS
In Market
Marketing Team(operational manager)
Sales teams
Customers (On & Off trade)and Final Consumers
Media and Keyinfluencers
Bartenders
AtMMPJ
MarketActivationManager
Global AmbassadorsManagerand support team
Martell MummPerrier-JouëtAmbassadors Network
If you recognize yourself in the description below dont wait to apply! Background and Experience
University Business School or Hospitality School Degreeideally in Business Administration Marketing ManagementCommunication
Wines & Spirits Enthusiast and Connoisseur
International Mindsetand Interest in French Culture
Previous experience in Marketing / Sales / Hospitality / Restaurants & Bars
Previous successfulinternationalexperience
Fluent inEnglish
Profile
Live the Pernod Ricard Values - commitment integrity entrepreneurship conviviality
A sociable and outgoing personality with strongcommunication andnetworkingskills
A flair to present with passion and embody our Brands
Real Autonomy with Dynamic Proactive and Positive can do attitude
Ability to show creativity and entrepreneurial skills
Business and ROI oriented
Digital mindset/Social mediasavvy
Reliable and Hardworking / Ability to deliver quality executions on time and control budgets
Strong sensitivity to multicultural marketingandability to adaptspeech and behaviorto differenttype ofaudiences
Integrity and ethics (responsible alcohol consumption and behavior)
Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.
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Un leader mondial des vins et spiritueux employant 18 500 personnes dans le monde, nous sommes des créateurs de convivialité respectueux et…