Brand Specialist Advertising

Tokyo - Japan

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

INSIGHTS & ANALYSIS

Analysis of consumer insights and media habits and translating it to actionable strategy and execution.

Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where Red Bull brand can further strengthen its brand equity towards consumer.

TOUCH POINT STRATEGY & PAID MEDIA PLANNING

Objective driven touchpoint and paid media planning with efficiency and effectiveness including bring to life the campaign concept/idea through appropriate consumer journey identifying clear role for paid earned managed and owned.

Proactive touchpoint and media ideation (online & offline) that creates deep engagement and/or create WOW brand moments for consumers.

PROJECT MANAGEMENT

Effective management of assigned projects from business strategy & objective setting agency briefing project timeline management to final execution.

Cross-functional collaboration with Red Bull Japan internal functions (Marketing functions Off- & On-Premise team Finance) headquarter counterparts and also agency partners.

PAID MEDIA PERFORMANCE & QUALITY CONTROL INCLUDING COMMUNICATION PLATFORM MANAGEMENT

Dedicated effort to achieve & maximize paid media performance (esp. TV OOH and Online Ad) against measurable objective including post-execution review and implications for future projects.

Management of communication platforms e.g. LINE official account as a part of paid media planning.

CREATIVE ADAPTATION & PRODUCTION MANAGEMENT

Lead the local adaptation of HQ-developed creative to maximize relevance and effectiveness for Japanese consumers.

Qualifications :

3-5 years of B to C marketing with direct experience of touchpoint planning media campaign management and creative production under holistic integrated marketing communications planning in advertising agency and/or brand marketing (client).

Business level Japanese and English written and spoken.

*FMCG marketing experience plus

Additional Information :

給与経験とスキルにより決定
ボーナス年1回個人のパフォーマンスにより決定
勤務地106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F
雇用形態正社員
勤務体系9:0018:00休憩1時間出社時はコアタイム10:0015:00のフレックスタイム
働き方月40まで在宅勤務可
時間外労働有無有
試用期間６ヶ月

福利厚生は以下の通り

退職金制度として確定拠出年金を毎月会社が月額基本給の6.5%を拠出
総合福祉団体定期保険
医療保障保険
団体長期障害所得補償
有給休暇初年度20日入社後すぐに付与年度の途中での入社の場合は入社月により変動
ベネフィットワン
社員割引レッドブルアルファタウリのアパレル

Retirement program Defined Contribution Plan 6.5% of monthly base salary)

Group life insurance

Group medical insurance Long-term disability insurance (income security)

Benefit one

Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)

Staff discount for Red Bull and AlphaTauri apparel purchased on RBs online store.

Remote Work :

Employment Type :

Full-time

INSIGHTS & ANALYSISAnalysis of consumer insights and media habits and translating it to actionable strategy and execution.Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where Red Bull brand can further strengthen its brand equity tow...