Senior Marketing Specialist, Japan

As Senior Marketing Specialist for Japan you will play a pivotal role in shaping AVEVAs market presence and driving measurable business growth. This position leads the planning and execution of integrated marketing strategies that span awareness demand generation and customer engagement. Acting as the strategic connector between regional marketing global teams and sales you will deliver impactful campaigns that attract new customers deepen relationships and strengthen AVEVAs brand in Japan.

Marketing Strategy & Planning

• Develop and execute Japans marketing strategy aligned with global and market priorities.

• Localize campaigns messaging and content to ensure cultural and market relevance.

• Analyze market trends competitor activity and customer insights to inform planning.

Demand Generation & Pipeline Growth

• Design and run integrated campaigns targeting new accounts and existing customers (for cross-sell) in prioritize industries using digital paid media webinars content syndication industry partnership.

• Partner with sales and lead development teams to optimize lead follow-up and conversion.

• Manage local SEO/SEM and website localization in collaboration with global teams.

Brand Awareness & Communications

• Execute local brand awareness programs aligned with global PR and analyst relations strategies.

• Drive thought leadership initiatives and amplify global content locally.

• Manage social media and influencer engagement to increase share of voice and engagement.

Customer Engagement & Retention

• Implement Account-Based Marketing (ABM) programs targeting strategic accounts.

• Develop advocacy and referral programs to strengthen customer trust and influence.

• Build and nurture user communities to foster collaboration and loyalty.

Events & Local Activation

• Plan and deliver impactful events including roundtables webinars tradeshows and conferences.

• Integrate digital and field activations to enhance awareness and engagement.

Measurement & Optimization

• Track and report on KPIs across awareness demand and engagement.

• Continuously refine campaigns using data-driven insights and market intelligence.

Important Working Relationships

• Market Sales and Technical Teams

• Regional and Global Marketing Teams inclusive of Lead Development Team in market

• Brand PR and Communications

• Content and Digital Marketing

• Ecosystem Marketing

• Portfolio and Industry Marketing

• Sales and Marketing Operations

Required Skills & Experience

• Experience in B2B marketing ideally in technology or industrial sectors.

• Proven ability to use AI tools for marketing content generation and performance optimization

• Experience in demand generation communications and customer marketing.

• Good understanding of digital marketing analytics and campaign optimization.

• Hands-on experience with ABM PR social media and thought leadership programs.

• Familiarity with marketing automation (e.g. Marketo) CRM (e.g. Salesforce) and analytics tools.

• Exceptional communication skills and ability to influence cross-functional stakeholders.

• Collaborative adaptable and thrives in a fast-paced matrixed environment.

• Fluent in business written and spoken Japanese and English (essential for local market engagement and global collaboration).

Core Attributes

• Data-driven and results-oriented.

• Customer-obsessed with a focus on measurable business outcomes.

• Proactive organized and detail-oriented.

• Comfortable with ambiguity and able to drive clarity and progress.

Marketing at AVEVA

At AVEVA Marketing youll be part of a diverse global group of creative strategic and digitally savvy thinkers and builders. Through integrated reputation demand engagement and enablement programs we are at the very heart of advancing AVEVAs mission to spark industrial ingenuity and drive responsible use of the worlds resources.

Whether youre crafting world-class events and experiences or defining the go-to-market strategy for a particular region industry or solution youll be driving the success of AVEVA and our remarkable community of sellers partners and customers.

Find out more: Benefits include:

Flex working hour system starting from total 22 days annual leaves parental leave additional leaves Relo Club employee benefits well-being support life insurance pension companys gift education support.

Its possible were hiring for this position in multiple countries in which case the above benefits apply to the primary location. Specific benefits vary by country but our packages are similarly comprehensive.

Find out more: working

By default employees are expected to be in their local AVEVA office three days a week but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring process

Interested Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: AVEVA

AVEVA is a global leader in industrial software with more than 6500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life such as energy infrastructure chemicals and minerals safely efficiently and more sustainably.

We are committed to embedding sustainability and inclusion into our operations our culture and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: out more: requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may subject to those laws include proof of educational attainment employment history verification proof of work authorization criminal records identity verification credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.