Manager, Data & Analytics

The Manager of Category Insights and Analytics leads a team responsible for compiling internal and external data analyzing and interpreting the information and creating recommendations on achieving category development objectives. This position provides strategic consultative category guidance to deliver market leading growth across all formats. The Manager generates insights and actionable recommendations while leveraging effective communication and influencing skills. The Manager provides strategic direction for developing robust insights and KPI reporting for senior leadership and the merchandising team. This job classification requires advanced retail inventory and pricing knowledge with an analytical curiosity to drive improved results and the proven ability to formulate marketing plans that support department objectives and goals.

• Responsible for the management and oversight of the daily operation of the Category Analytics team initiatives including guiding team to achieve milestones reviewing progress communicating priorities and reporting status.
• Directs team strategy for conducting research producing analyses and recommending actions to optimize category sales and margin performance.
• Conducts effective research and analysis of category performance including forecasting category sales targets product placement assortment and promotional lift analysis.
• Gathers and analyzes category performance across a variety of indicators including sales gross profit margins and market share. Obtains data from a variety of internal and external sources including internal databases syndicated sales data software (AC Nielsen tools) and from vendors and manufacturers.
• Assists Category Manager in analyzing item assortment and creates recommendations for efficient assortment.
• Partners with Merchandising team to develop solutions for product promotion pricing and shelf-placement.
• Coordinates with Sales Planning Specialist to develop recommendations on promotional items. Develops post-event performance analyses by item within the category. Provides feedback to Category Managers.
• Supports the development of the annual category strategic plans.
• Monitors and produces weekly periodic KPI category metrics reporting. Creates ad hoc reports as requested.
• Responsible for tracking consumer and product trends.
• Tracks consumer and product trends. Evaluates the competitive changes in the different markets we serve. Assists Category Managers by identifying possible emerging trends observed during day-to-day analysis.
• Performs what-if analyses to assist in developing category marketing plans and to achieve sales and margin goals. Identifies and understands the competitions impact on the category and provides recommendations to grow category market share.
• Responsible for establishing and maintaining effective business relations.
• Attends category meetings with vendors brokers manufacturer representatives and professional trade groups.
• Maintains business relationships with all corporate functions to maximize efficiencies.
• Upholds the companys professional reputation.
• Maintains appropriate levels of confidentiality regarding company operations.
• Provides leadership that represents Bashas Leadership Traits and our values to inspire and empower the team to accomplish work and meet business demands.
• Drives the execution of clear goals metrics and performance standards consistent with the overall business objectives.
• Interviews selects evaluates and recognizes team member results and actions.
• Manages operational and fiscal activities of a department to include staffing levels budgets and/or financial goals.

• Bachelors degree in business marketing finance or a related field and a minimum of five or more (5) years of related analytical or retail sales/merchandising experience or an equivalent combination of education and experience.
• Experience in Category Management with a focus on industry trends market research business analytics and/or shopper insights.

• Knows and applies the fundamental concepts practices and procedures of category management.
• Knows and applies financial/analytical skills as evidenced by successful college coursework or practical experience.
• Knows the fundamental concepts of sales and merchandising promotion planning and category performance analysis.
• Understands consumer research methodologies and techniques.
• Understands competitor brand and supplier strategies along with thorough understanding of the supply chain.
• Proven understanding of the retail method of accounting.
• Experience with data analysis utilizing sales data (REDS) customer retail scan data as well as syndicated market data (AC Nielsen tools).

• Superior drive for results with demonstrated ability to build collaborative partnerships with internal business partners.
• Capability to develop and influence strategies and tactics.
• High level of analytical critical thinking and problem-solving skills as well as great attention to detail.
• Ability to write queries.
• Excellent communication collaboration and presentation skills.
• Strong prioritization skills.
• Ability to manage multiple assignments and meet tight deadlines.
• Self-initiative a sense of urgency and innovation/creativity.
• Ability to lead a team and partner across departments to drive decisions.
• Committed to our culture of respect and inclusion valuing others for who they are and the unique contributions they bring.

• Not applicable.

Employees may occasionally experience the following physical demands for extended periods of time:

• Telephone usage to communicate with internal customers suppliers and manufacturers.
• Sitting; frequent sedentary work.
• Viewing computer monitor; average ordinary visual acuity necessary to prepare documents enter data into computer system read reports and from computer monitor.
• Keyboarding; use of fingers to make small movements such as typing.

• Work is performed in a normal business office environment. May occasionally travel to other locations such as store sites meetings or conferences.