About Apotex Inc.
Apotex is a Canadian-based global health company. We improve everyday access to affordable innovative medicines and health products for millions of people worldwide with a broad portfolio of generic biosimilar innovative branded pharmaceuticals and consumer health products. Headquartered in Toronto with regional offices globally including in the United States Mexico and India we are the largest Canadian-based pharmaceutical company and a health partner of choice for the Americas for pharmaceutical licensing and product acquisitions.
For more information visit:.
Job Summary
CanPrev is a Canadian company founded in 2005 specializing in premium natural health products including vitamins minerals and supplements. The brand is known for its commitment to making natural medicine safe effective and accessible with formulations developed by licensed health practitioners and manufactured in Health Canadaapproved GMP-compliant facilities. CanPrev emphasizes high purity potency and evidence-based formulations to support overall February 2025 CanPrev was acquired by Apotex Canadas largest pharmaceutical company creating opportunities for expanded distribution across retail professional and international markets while maintaining its strong reputation for quality and innovation in the natural health sector.
We are seeking a dynamic and entrepreneurial Sales Leader to spearhead CanPrevs entry into the U.S. market. This role will be responsible for executing the go-to-market strategy establishing key retail and distribution partnerships and driving revenue growth in alignment with CanPrevs brand and strategic objectives. The ideal candidate will be experienced in VMS and within the Natural and Specialty channels. We are seeking a leader who can drive CanPrevs commercial effort from brand-building with regional customers to scaling with national customers and channels.
Job Responsibilities
- Market Entry Strategy
- Partner with cross functional project team on U.S. sales strategy and execution for CanPrevs product portfolio.
- Identify and prioritize target customers (natural health specialty retail e-commerce distributors) within launch geographies.
- Business Development
- Secure partnerships and product portfolio listings with targeted retailers and distributors.
- Negotiate trade terms pricing and promotional/merchandising agreements.
- Partner with trade marketing and education teams to train retailers and staff for assisted sales and to execute in-store programs.
- Rapidly scale the business by expanding brick & mortar distribution from regional to national customers over time.
- Identify and recommend launch programs with key customers for new product innovations.
- Partner with Supply Chain for best-in-class forecasting consistent supply and on-time delivery.
- Team & Infrastructure
- Build and lead a high-performing U.S. sales team (direct and broker network).
- Establish sales processes CRM and reporting systems.
- Revenue & Performance
- Build the Annual Plan for US customers including revenue trade spending promotion and merchandising activity; collaborate with Brand and Trade Marketing on consumer engagement plans
- Deliver sales targets and market share objectives; maintain tight control of pricing strategy and spending.
- Monitor KPIs: sell-in sell-through distribution and promotional ROI.
- Market Intelligence
- Track competitive activity consumer trends and regulatory changes to inform strategy.
Job Requirements
- Experience: 15 years in sales leadership roles within natural health supplements or CPG; proven track record of U.S. market entry or expansion.
- Knowledge: U.S. retail landscape (natural health specialty mass e-commerce) with direct experience in Natural and Specialty channels as well as with key distributors.
- Behavior: demonstrated success via strong cross functional collaboration passionate about the natural health / supplement segment.
At Apotex we are committed to fostering a welcoming and accessible work environment where all everyone feels valued respected and supported to succeed.
We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing please advise us if you require an accommodation.
Required Experience:
Director
About Apotex Inc.Apotex is a Canadian-based global health company. We improve everyday access to affordable innovative medicines and health products for millions of people worldwide with a broad portfolio of generic biosimilar innovative branded pharmaceuticals and consumer health products. Headquar...
About Apotex Inc.
Apotex is a Canadian-based global health company. We improve everyday access to affordable innovative medicines and health products for millions of people worldwide with a broad portfolio of generic biosimilar innovative branded pharmaceuticals and consumer health products. Headquartered in Toronto with regional offices globally including in the United States Mexico and India we are the largest Canadian-based pharmaceutical company and a health partner of choice for the Americas for pharmaceutical licensing and product acquisitions.
For more information visit:.
Job Summary
CanPrev is a Canadian company founded in 2005 specializing in premium natural health products including vitamins minerals and supplements. The brand is known for its commitment to making natural medicine safe effective and accessible with formulations developed by licensed health practitioners and manufactured in Health Canadaapproved GMP-compliant facilities. CanPrev emphasizes high purity potency and evidence-based formulations to support overall February 2025 CanPrev was acquired by Apotex Canadas largest pharmaceutical company creating opportunities for expanded distribution across retail professional and international markets while maintaining its strong reputation for quality and innovation in the natural health sector.
We are seeking a dynamic and entrepreneurial Sales Leader to spearhead CanPrevs entry into the U.S. market. This role will be responsible for executing the go-to-market strategy establishing key retail and distribution partnerships and driving revenue growth in alignment with CanPrevs brand and strategic objectives. The ideal candidate will be experienced in VMS and within the Natural and Specialty channels. We are seeking a leader who can drive CanPrevs commercial effort from brand-building with regional customers to scaling with national customers and channels.
Job Responsibilities
- Market Entry Strategy
- Partner with cross functional project team on U.S. sales strategy and execution for CanPrevs product portfolio.
- Identify and prioritize target customers (natural health specialty retail e-commerce distributors) within launch geographies.
- Business Development
- Secure partnerships and product portfolio listings with targeted retailers and distributors.
- Negotiate trade terms pricing and promotional/merchandising agreements.
- Partner with trade marketing and education teams to train retailers and staff for assisted sales and to execute in-store programs.
- Rapidly scale the business by expanding brick & mortar distribution from regional to national customers over time.
- Identify and recommend launch programs with key customers for new product innovations.
- Partner with Supply Chain for best-in-class forecasting consistent supply and on-time delivery.
- Team & Infrastructure
- Build and lead a high-performing U.S. sales team (direct and broker network).
- Establish sales processes CRM and reporting systems.
- Revenue & Performance
- Build the Annual Plan for US customers including revenue trade spending promotion and merchandising activity; collaborate with Brand and Trade Marketing on consumer engagement plans
- Deliver sales targets and market share objectives; maintain tight control of pricing strategy and spending.
- Monitor KPIs: sell-in sell-through distribution and promotional ROI.
- Market Intelligence
- Track competitive activity consumer trends and regulatory changes to inform strategy.
Job Requirements
- Experience: 15 years in sales leadership roles within natural health supplements or CPG; proven track record of U.S. market entry or expansion.
- Knowledge: U.S. retail landscape (natural health specialty mass e-commerce) with direct experience in Natural and Specialty channels as well as with key distributors.
- Behavior: demonstrated success via strong cross functional collaboration passionate about the natural health / supplement segment.
At Apotex we are committed to fostering a welcoming and accessible work environment where all everyone feels valued respected and supported to succeed.
We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing please advise us if you require an accommodation.
Required Experience:
Director
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