Marketing Analyst

São Paulo - Brazil

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

At UCB we put our heart soul and skills into making a difference for people living with severe diseases. Working together to push boundaries we combine the best of our talents to unlock innovation. Will you join us on our pioneering journey

To strengthen our team we are looking to fill the position of Marketing Senior Analyst - Rare Disease.

Key Activities:

Facilitate Integrated Tactical Plan execution integration and alignment across Rare Disease Organizations

Report to Rare Disease Marketing Solutions Lead
Collaborate with sales leadership and other internal stakeholders to optimize field execution by collaborating on the design and implementation of incentive compensation plans and sales contests
Execute the Qualitative/ Quantitative field insight reporting plan with the Marketing Lead.

Lead Brand execution integration and alignment with the Rare Disease Organization and UCB projects including Digital Business Transformation CRM logistics/ Analytics and customer targeting tools Medical Affairs administrative support and other corporate strategy and innovation initiatives.
Lead in the planning and execution of Patient Impact and Launch Bootcamps
Coordinate go-to-market strategies and launch plans as necessary to include but not limited to:
- Participate in the development of commercial (sales) footprint/reach & frequency strategy
- Work in collaboration with Talent and other partners such as Global Mission to develop a commercial training program in preparation for launches
- Develop and prepare launch meeting event integrating at-home & real-time training certification
- Manage budgets relative to respective to owned initiatives
- Ensure collaboration with Compliance & Legal across all planning and execution
- Works across therapeutic areas to share best practices and build launch excellence within UCB
Challenge traditional approaches fostering innovation in training and digital capabilities via cross-functional teams (e.g. marketing medical commercial training etc.)
Demonstrate personal leadership to fully execute UCBs Patient Value operating model.
Contributes to the creation of a strong Rare Disease culture across the Patient Value Unit that supports the UCB vision mission and Patient values and measures performance to establish a sustainable competitive advantage
Lead the materials operation process with Marketing and promotional agencies.

Requirements:

Bachelors degree in marketing or science finance or business.
Fluent English;
Pharmaceutical industry experience is mandatory.
Reside in São Paulo:

UCB and its subsidiaries promote diversity and inclusion in the workplace; we are an Equal Opportunity Employer.

Required Experience:

To strengthen our team we are looking to fill the position of Marketing Senior Analyst - Rare Disease.

Key Activities:

Facilitate Integrated Tactical Plan execution integration and alignment across Rare Disease Organizations

Report to Rare Disease Marketing Solutions Lead
Collaborate with sales leadership and other internal stakeholders to optimize field execution by collaborating on the design and implementation of incentive compensation plans and sales contests
Execute the Qualitative/ Quantitative field insight reporting plan with the Marketing Lead.

Lead Brand execution integration and alignment with the Rare Disease Organization and UCB projects including Digital Business Transformation CRM logistics/ Analytics and customer targeting tools Medical Affairs administrative support and other corporate strategy and innovation initiatives.
Lead in the planning and execution of Patient Impact and Launch Bootcamps
Coordinate go-to-market strategies and launch plans as necessary to include but not limited to:
- Participate in the development of commercial (sales) footprint/reach & frequency strategy
- Work in collaboration with Talent and other partners such as Global Mission to develop a commercial training program in preparation for launches
- Develop and prepare launch meeting event integrating at-home & real-time training certification
- Manage budgets relative to respective to owned initiatives
- Ensure collaboration with Compliance & Legal across all planning and execution
- Works across therapeutic areas to share best practices and build launch excellence within UCB
Challenge traditional approaches fostering innovation in training and digital capabilities via cross-functional teams (e.g. marketing medical commercial training etc.)
Demonstrate personal leadership to fully execute UCBs Patient Value operating model.
Contributes to the creation of a strong Rare Disease culture across the Patient Value Unit that supports the UCB vision mission and Patient values and measures performance to establish a sustainable competitive advantage
Lead the materials operation process with Marketing and promotional agencies.

Requirements:

Bachelors degree in marketing or science finance or business.
Fluent English;
Pharmaceutical industry experience is mandatory.
Reside in São Paulo:

UCB and its subsidiaries promote diversity and inclusion in the workplace; we are an Equal Opportunity Employer.

Required Experience:

Key Skills

Loyalty Marketing
Marketing
Google Analytics
Pardot
Attribution Modeling
Pivot tables
Salesforce Marketing Cloud
Data Visualization
Tableau
Customer Segmentation
Market Research
Analytics

Apply Now

About Company

UCB

UCB – Inspired by patients. Driven by science. At UCB, we put our heart, soul and skills into making a difference for people living with severe diseases. We're here because we want to transform patients’ lives by pushing the boundaries of what is possible.To achieve our ambition, we w ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click