MarTech Operations Associate

Role: MarTech Operations Associate

Reports To: Sthibalyz Sarmiento

Location: Buckhead Atlanta

Workplace Type: We ask all employees to work a hybrid schedule with a minimum 3x/week in their local office. We welcome employees to utilize office space more than that where possible.

The Marketing Operations Associate is the technical backbone of our marketing engine with a split focus: 50% building automation managing data and optimizing our martech stack and 50% executing and optimizing high-volume email campaigns from brief to deployment. This role is for someone who thinks like a systems architect first but can also write clear compelling email copy. If you love Marketo workflows AND can write a solid subject line this is your role.

Key Responsibilities

Marketing Operations:

• Building and maintaining automated workflows and lead nurture sequences in Marketo
• Managing complex data segmentation list builds and database architecture
• Troubleshooting technical issues across platforms (Marketo Salesforce Iterable )
• Implementing and testing AI tools to improve marketing efficiency

Campaign Execution:

• Managing and executing email marketing campaigns from brief to deployment
• Managing and executing emails for webinar promotions newsletters and lead nurture campaigns
• Managing webinar marketing campaigns to meet lead generation targets
• QA-ing campaigns for technical accuracy and copy quality before launch

Must-haves:

• 1-3 years in marketing operations marketing automation or technical marketing roles (B2B preferred)
• Hands-on Marketo experience (or similar MAP like HubSpot Pardot)
• Proven ability to build segments manage data and maintain database hygiene
• Systems thinker who asks how can I automate this first
• Solid writing skills for email marketing - you dont need to be a creative copywriter but you should be comfortable writing clear professional campaign copy

Nice-to-haves:

• Experience with APIs webhooks or platform integrations
• Background testing AI tools for marketing workflows
• High-volume email campaign experience

Company Overview

This role will be split equally working on the Procurement Leaders community and World 50 Group. Procurement Leaders is wholly owned by World 50 Group. Our purpose is to accelerate the success of our members and their organizations. It comprises highly curious associates who consider it a privilege to help leaders stay ahead.

World 50 Group comprises private peer communities that empower CEOs and C-level executives from globally esteemed organizations to discover groundbreaking ideas share invaluable experiences and cultivate meaningful relationships. The busiest officer-level executives and their most promising future leaders trust World 50 Group to facilitate collaboration conversation and counsel on the topics most crucial to leading redefining and growing modern enterprises. Membership is by invitation only.

Procurement Leaders is the worlds largest and most valued procurement network and intelligence platform. Powered by a member and sponsor community of 750 leading global companies Procurement Leaders inspires 33000 senior leaders to make faster more informed decisions and follow proven paths to success. Our global events have built up strong brand awareness and a respected reputation over the past 18 years attracting c-suite speakers and delegates from the worlds biggest brands.

Why World 50 Group

• Impactful Work: Play a pivotal role in shaping a future of extraordinary impact.
• Diverse & Inclusive Culture: Be part of a team that celebrates diversity and fosters an inclusive environment where everyone can contribute and succeed.
• Collaborative Environment: Work alongside passionate and talented colleagues who share your drive for making a difference.
• Growth Opportunities: Access to professional development networking and the chance to grow within an innovative global organisation.

As a purpose-driven company we are committed to fostering an inclusive diverse and equitable environment that accelerates the success of our members and their organisations. We believe in the power of diverse backgrounds and experiences to make us stronger. Our team is dedicated to creating a community where everyone can thrive.

Required Experience:

IC