Director of Product Marketing [Remote]

Were Hiring!

Were looking for brilliant thinkers to join our #Rocketeers. If youve ever wondered what its like to work in a place where people enjoy their work and where talent is more important than the title then keep reading.

What is ScalePad

ScalePad is a market-leading software-as-a-service (SaaS) company with headquarters in Vancouver Toronto Montreal and Phoenix AZ. However we are proud to say our employee reach is now global so we can best serve our partners all over the world.

Our success is no accident: ScalePad provides MSPs of every size with the knowledge technology and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape. With a suite of integrated products that automate and standardize MSPs operations analyze and uncover new opportunities and expand value to clients ScalePad is equipping the MSP adventure.

ScalePad has received awards such as MSP Todays Product of the Year G2s 2024 Fastest Growing Product and 2024 Best IT Management 2023 it was named a Best Workplace in Canada by Great Place to Work. ScalePad is a privately held company serving over 12000 MSPs across the globe.

You can contribute to our innovation and appreciate how your work is helping take this company to a higher level of operational maturity. More on that here.

Your mission should you choose to accept it.

ScalePad is looking for a Director of Product Marketing to lead and grow our product marketing organization through an exciting stage of transformation. Youll have the opportunity to define the strategy and execution of how we position package and launch our products driving clarity across our multi-product portfolio while helping ScalePad define a new category: Customer Success for MSPs.

Youll oversee a team of talented product marketers and collaborate cross-functionally with Product Sales and Customer Success to unify our story sharpen our go-to-market motions and evolve our growth strategy as we continue to move toward a product-led (PLG) model.

This is a high-impact role for a strategic marketing leader who can balance storytelling with systems thinking and who can connect narrative data and GTM alignment to drive real business outcomes.

Responsibilities.

Product & Market Strategy

• Define and evolve ScalePads product positioning and messaging across our portfolio to reinforce our category narrative in the MSP space.
• Build and maintain a deep understanding of our markets customer segments and competitive landscape.
• Partner with Product and Marketing leadership to define opportunities for differentiation growth and expansion.
• Analyze and size the MSP market across our key regions to define our total addressable market (TAM) and inform our strategic planning.
• Establish and refine our customer segmentation strategy and ideal customer profiles (ICPs) to ensure alignment across Product Sales CS and Marketing.
• Help design and operationalize our product-led growth (PLG) motion to complement our existing sales-led approach.
  

Go-to-Market Excellence

• Own the strategy and execution for product launches ensuring every release is impactful coordinated and aligned with business goals.
• Collaborate with Product Sales and CS to define clear value propositions and target personas for our products.
• Continuously improve GTM processes frameworks and templates to drive repeatable success.
  
  

Enablement & Alignment

• Partner with Sales Enablement and Revenue leadership to help create tools playbooks and content that help our sellers communicate value and close deals faster.
• Ensure product and value messaging is consistently represented across Marketing Sales and Customer Success.
• Help align our GTM functions around shared market definitions segments and opportunities.
  
  

Pricing Packaging & Portfolio Strategy

• Lead cross-functional work to refine pricing and packaging across our product suite ensuring we optimize for adoption expansion and partner experience.
• Drive a cohesive approach to bundling cross-sell and multi-product storytelling that strengthens customer retention and lifetime value.
  
  

Leadership & Team Development

• Manage mentor and scale a team of product marketersfostering collaboration creativity and accountability.
• Shape the future structure of the PMM team to best support our evolving product and business strategy.
• Act as a key voice in the marketing leadership team helping define ScalePads broader brand and go-to-market vision.
• Serve as an active member of ScalePads Management Leadership Team (MLT) contributing to strategic discussions and company-wide initiatives.

Qualifications.

• 8 years in B2B SaaS product marketing with at least 4 years in a leadership role managing teams.
• Experience marketing to IT MSP or similar B2B technology audiences is a strong plus.
• Proven success leading go-to-market strategies for multi-product portfolios.
• Deep understanding of PLG motions and how to integrate them within hybrid (sales product-led) models.
• Strength in storytelling narrative development and category creation.
• Experience with pricing packaging and segmentation strategy.
• People-first leader with a passion for coaching developing and elevating teams and supporting career growth for their direct reports.
• Exceptional collaboration and communication skillsable to influence at all levels.
• Strong verbal written and presentation skills are essential.

What Youll Love Working As A Rocketeer:

• Everyones an Owner: Through our Employee Stock Option Plan (ESOP) each team member has a stake in our success. As we scale your contributions directly shape our future and you share in the rewards.
• Growth Longevity and Stability: Benefit from insights and training from our leadership and founder whose extensive experience in funding and scaling successful software companies creates a stable environment for your long-term career growth. Their proven track record fosters a culture of lasting success.
• Annual Training & Development: Every employee receives an annual budget for professional development empowering you to advance your skills and career on your terms.
  
• Hybrid Flexibility: Enjoy a world-class office at our headquarters in downtown Vancouver Toronto and Montreal
• Cutting-Edge Gear: Whether in the office or at home youll be set up for success with top-of-the-line hardware.
• Wellness at Work: Our Vancouver office features a fitness facility outdoor ping-pong tables
• Comprehensive Benefits: Weve got you covered with an extensive benefits package with 100% medical and dental coverage fully employer-paid RRSP matching after one year of employment and even a monthly stipend to help offset the costs of the hybrid experience.
• Flexible Time Off: With our unlimited flex-time policy in addition to all accrued vacation allows you to take the time you need to recharge and thrive.

Dream jobs dont knock on your door every day.

ScalePad is not your typical software company. When we hire you we arent just offering you a job but rather we are committing to investing in both you and your long-term career. Youll help shape how this modern SaaS company operates and make a genuine impact on the future of our people product and partners.

We invite all qualified candidates to apply. Please note you must be eligible to work in Canada to be considered for this role. We thank you for your interest. However only successful applicants will be contacted.

At ScalePad we believe in the power of Diversity Equity Inclusion and Belonging (DEIB) to drive innovation collaboration and success. We are committed to fostering a workplace where every individuals unique experiences and perspectives are valued and where employees from all backgrounds can thrive. Our dedication to DEIB is woven into the fabric of our culture guiding our actions and decisions as we build a stronger and more inclusive future together.

Join us and be part of a team that celebrates differences embraces fairness and ensures that everyone has an equal opportunity to contribute and grow. Together were creating an environment where diverse voices are not only heard but also amplified where everyone feels valued and where we can all achieve our full potential.

Please no recruiters or phone calls.

Required Experience:

Director