Sr. Manager, Digital Game Marketing Analytics

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Were looking for an experienced data-driven analyst to join Hasbros Marketing Effectiveness team. This hybrid role combines strategic analytics with close day-to-day collaboration with brand managers community managers and channel leads.

Youll support marketing teams across Hasbro Wizards of the Coast and game studios by delivering high-impact insights leading organic content experimentation and helping shape data-informed social strategies. Your work will help bring fan-first storytelling to life through smarter content decisions and performance measurement.

A day in the life of a Sr. Manager Digital Game Marketing Analytics:

Content & Performance Analytics

• Analyze organic social performance across platforms including Instagram TikTok YouTube Facebook X (Twitter) and Reddit.

• Develop and maintain automated dashboards using Tableau and Power BI for campaign tracking and trend identification.

• Translate platform metrics into actionable recommendations on content formats audience targeting and engagement strategies.

Organic Social Experimentation

• Design and run social content experiments testing creative formats copy styles post timing platform features and more.

• Leverage native experimentation tools (e.g. Meta Experiments TikTok Promote YouTube A/B testing) to validate performance hypotheses.

• Build an experimentation roadmap and support a culture of test-and-learn within the social team.

Digital Game Marketing Analytics

• Analyze player engagement and campaign performance across game launches and live ops connecting social metrics with in-game behavior.

• Partner with game studios to track organic marketing impact on player acquisition retention and sentiment across key titles.

• Build dashboards and KPIs tailored to the game lifecycle from pre-launch hype to post-launch community engagement.

Marketing Data Infrastructure & Technical Enablement

• Drive the evolution of Hasbros marketing analytics tech stack by identifying scalable tools data sources and integration opportunities.

• Partner with data engineering teams to improve data pipelines automate ingestion of social and campaign data and ensure reporting accuracy.

• Lead the development of robust reusable reporting frameworks and data models that support experimentation campaign tracking and performance insights at scale

What youll bring:

• 5 years in social media analytics digital insights or marketing performance roles.
• Demonstrated ability to design run and analyze organic social media experiments.
• Proficiency in SQL for querying and preparing social data.
• Strong experience building dashboards in Tableau and/or Power BI.
• Deep knowledge of social metrics platform algorithms and engagement dynamics.
• Experience using Sprinklr or other social listening platforms.

• Experience working within or closely alongside social content teams.
• Experience working with gaming studios or publishers.
• Exposure to Python R or data automation tools a plus.
• Passion for fandoms digital communities or gaming culture is a bonus.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

The base salary range for this position is $146400.00 to $219600.00. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical Dental and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!