Global Marketing Director – Furniture & Specialty.
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Job Location:
Greensboro, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
Thisroleisaccountable for the development andexecution of the Global Furnituresegment thestrategy willresult inprofitablygrowing Sherwin-Williamsshareof the globalmarket for theIndustrial Wood Coatings Division by effectively aligning resources with metrics includes sales growth in excess of market growth rates margin growth and new product sales growth.
ThepositionprovidesstrategicleadershipforSalesR&DandProduct ManagementteamsinNorthAmericaEuropeand .
Responsibilities
- Overall Responsibilities:
- Developgrowthstrategiesforthedesignatedsub-segmentsinNorth AmericaEuropeandAPAC.
- Convertthestrategyintomulti-yeargrowthplansthat expandbothpositionandprofitability.
- AlignregionalsalesR&DandProductManagementresourcestoexecutethegrowthplan.
- Establishleading operationalandlaggingfinancialmetricsfor the segment arenotlimitedtosalesgrowthandmargingrowth.
- Growmarketshareinkeygeographies.
- Develop coachandmanagetalent.
- Staywithinbudgetandtimelinesinachievingthe aboveresults.
- Strongfactbase quantifyingkeydimensionsofthesegment
- Leadingandlaggingeconomicindicatorsforthesegment
- Quantifiedassessmentofsub-segmentattractivenessineachrelevantgeography
- Competitive intelligence
- Identifyandquantifytheimpactofdisruptorsandacceleratorsinthesegment
- Quantifiedassessmentofourprobability ofsuccessineach sub-segmentineachrelevantgeography
- Internalvaluechainassessment
- Definedbusinessmodelandchannelstrategy
- Segmentindustryvalue chainoverview.
- Segmentstrategy thatdrives differentiationand sustainablecompetitive advantage
- Actionablegrowthplanincludingbothexternalmarketactionsandinternalinvestments
- Financialplan quantifying the net benefit of these market actions and internal investments
- Strategy Execution/Growth Plan The Strategy should include an assessment of adjacent markets and technologies new geographies. The growth plan should consider both organic and inorganic growth.
- Execute the strategy to achieve the financial growth plans. This should include:
- Aligningall internalstakeholders aroundsegment growthplans.
Maintainingcontactwithkeycustomersinallregionstogainmarketinsightanddeepercustomerunderstanding.
- Maintainingcontactwithkeysuppliersorco-suppliersin theindustrytounderstandtheircapabilitiesandinnovationstobetterservethesegment.
- ActiveinvolvementinindustryassociationstorepresentSherwin-Williamsasaglobalcoatingsleader.
- Supportingsalesin positioningappropriateproductofferingsfortargetcustomersegments.
- Identifyandestablishrelationshipswithkeyindustryinfluencersandbrandowners.
- ForselectedstrategicaccountspartnerwiththeEnterpriseSellingteamtodeliveranenterprise-widevaluepropositionthatdeliversonvalueelementsfromseveraldivisionsorgroups.
- Support theglobal salesorganization atthestrategic aswellas tacticalaccount levelthrough targetingleadgeneration salestooldevelopment pricingguidance andcollaborative selling.
- Execute the strategy to achieve the financial growth plans. This should include:
- Global Account Management
- Foraselectnumberofglobalaccountsworkwiththeregionalaccountownerstocoordinatethecross regionalaccountplan.
- Facilitateserviceineachregionthatreflectstheglobalimportanceoftheseaccounts
- Product Development and Commercialization
- Develop arobustnew productdevelopment expansion.
- Collaborate withSegment ProductManagement onroad map execution.
- ResponsibleandAccountableforStageGatePhase1OpportunityIdentification
- Responsible tocontributeasaproject team memberto Phase 2through5 by advancingcommercialdataand refiningthevalueproposition andfinancial assessments.
Leadthemarket introductionfor new products.
SupportProductManagementinprioritizingsegment-specificLabWorkRequests(LWRs).
- External Communications
- Identifykeystakeholdersandbuildtailoredmessagemaps.
- Recommendkeyeventsandmediarelevantforthe focusedsegment&supportMarcominexecutingtheseeventsthroughcontentcontributionand participation
- Ensurethoughtleadershipinthesegment(s)througharticlespresentationsandinterviews.
- Internal Communication
- Delivermarketandproducttrainingincollaboration withtheProductManagersandRegionalMarketManagers.
- Ensureeffectivesalesandmarketingtoolsaswellasprintedcollateralfor internalandexternaluse.
- Increase organizational alignment around segment strategy through quarterly reviews with relevant internal stakeholders.
- Leadership
- Work cooperatively with Management in all Global locations.
- Managelimitedresourcesinpursuitof thehighest returnoninvestment(ROI)inthefocusedsegment.
- Overcomeinternal barriersinachieving objectives.
- InteractwithTechnicalSalesManufacturingHumanResourcesandFinanceDirectors.
- TrackandreportFocusMarket-basedresultsandactivities.
Qualifications
FORMAL EDUCATION:
Required:
Preferred:
- MBA
- Bachelors degree in marketing or business-related field
KNOWLEDGE & EXPERIENCE:
Required:
- Ability to multi-task in a fast-paced business environment and be proactive with prioritizing work assignments.
- Strong organization analytical time management and communications skills.
- Minimum of 7 years of marketing and/or sales B2B experience.
Preferred:
TECHNICAL/SKILL REQUIREMENTS:
Required:
TRAVEL REQUIREMENTS:
- 50% or more
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purp ... View more
