Brand Marketing Executive Insights, Brand & Innovation

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Position Title:Brand Marketing Executive - Insights Brand & Innovation

Position Type: Regular - Full-Time

Requisition ID:39409

We are passionate about food. But were even more passionate about our People!

Position Summary:

The Brand Marketing Executive Insights & Brand will support the brand team by anchoring marketing decisions (communication & innovation primarily) on consumer understanding and data driven insights.

This role combines consumer research & agency management data analysis from sources like HHP reporting and working with brand team to translate findings into concrete & measurable business actions - playing a vital part in shaping communication innovation and brand growth initiatives across channels.

Ideal candidate would be someone who has worked in consumer insights for about 4-5 years and has solid understanding of FMCG business & brand building. An individual who is detail-oriented analytical and passionate about understanding consumers while also being comfortable managing multiple stakeholders and agencies to drive execution excellence will be perfect fit.

The role is based out of Gurgaon.

Roles and Responsibilities & Key Deliverable

1. Consumer Research & Insights Coordination

Manage end-to-end research execution - from drafting briefs with brand team and obtaining proposals to coordinating with research agencies and organizing fieldwork
Support the design and execution of quantitative and qualitative studies including brand health concept testing communication testing usage & attitude studies consumer immersions etc.
Support studies with operators and chefs for marketing and innovation actions in FS / QSR
Ensure timelines and deliverables to ensure high-quality actionable outcomes
Manage data collection analysis and debriefs in collaboration with agency partners
Synthesize findings into clear insight summaries and actionable reports for internal stakeholders
Support brand team on leveraging insights to build strong selling stories for internal stakeholders

2. Brand Communication & Marketing Support

Provide insight inputs for brand communication development including briefing testing and evaluation of creative ideas with consumers
Support campaign performance tracking and assist in collating learnings post-activation.
Coordinate with internal teams and multiple agencies (mainline digital influencer production houses etc.) for timely delivery and execution support
Support development of Integrated Marketing Campaigns across different activations like occasions NPD launches core equity campaigns etc.

3. Innovation Management & Insights Support

Assist in managing the innovation pipeline - managing trackers documentation & system updates and supporting new product development projects on co-ordination activities with cross functions as per need
Assist in managing Innovation Management tool maintaining data accuracy and ensuring compliances as per Stage gate process
Support insight based product ideation consumer validation studies and organize fieldwork for new product testing

4. Consumer & Customer centricity building cross functionally

Support consumer immersions operator & chef immersions brainstorming sessions and debrief meetings to embed consumer & customer centric thinking across teams
Foster strong partnerships that encourage proactive sharing of insights creative inputs and best practices across functions

Co-ordinate with Market Consumer Sensory UX specialist on product studies to build marketing & consumer perspectives in product studies

5. Category & competition tracking from data sources

Analyze syndicated data (Nielsen Kantar IMARC Mintel etc.) to track market share category trends and competitive activity
Triangulate data with internal metrics to create monthly/ quarterly action plans with brand teams
Identify emerging consumer or category trends and cultural insights that can inform brand and innovation opportunities across all channels Retail Food Service and QSR

6. System & Artwork Development

Support on the code creations artwork development and release process for NPDs and new platforms - from briefing and proofing to approvals and version control.
Collaborate with creative agency & internal teams (packaging legal regulatory etc.) to ensure compliance accuracy and brand consistency
Maintain artwork trackers and support timely design release for new launches pack refreshes and product renovations

Organizational Relationships

This position reports to the Head Marketing.

Knowledge/Experience

MBA Marketing. Should have Bachelors degree in Marketing Economics or related field
Should have about 4 years experience in consumer insights & brand execution within FMCG industry (Foods preferred but not mandatory)

Should be passionate about consumer insights and analytics to translate to brand actions
Experience in managing research agencies end to end across both qualitative & quantitative research of both large & small scale
Should have expertise in managing multiple agencies on IMCs like creative agency design agency digital agency media agency production houses etc.
Understanding syndicated data tools (Kantar IMARC Mintel Digital tools etc.) metrics with respect to FMCG industry and how to run different analysis on datasets to triangulate data effectively for actionable insights
Understanding of innovation management systems (PLM / Stage-Gate) and artwork processes
Strong data interpretation problem-solving and project management skills.
Demonstrated strong operations and execution excellence in fast paced dynamic environment
Strong grounding on attention to detail consumer insight & data nuancing understand legal / regulatory guidelines etc.

Strong communication skills verbal and written both for insights sharing internally & with customers / accounts
A proactive attitude curiosity and willingness to learn.

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. You can understand how your personal information isbeing handled here.

Job Family:Marketing

Location(s): IN - India : Haryana : Gurgaon

Company:McCain Foods(India) P Ltd

Position Title:Brand Marketing Executive - Insights Brand & InnovationPosition Type: Regular - Full-TimeRequisition ID:39409We are passionate about food. But were even more passionate about our People!Position Summary:The Brand Marketing Executive Insights & Brand will support the brand team by anch...