Social Media Marketing Executive (B2B & Meta Ads)

This is a remote position.

• Develop execute and optimize multi-channel social media strategies with a strong focus on paid advertising (Meta Ads) and organic growth.
  
• Create and manage a dynamic content calendar that aligns with our product launches market trends and key business objectives in the commercial lending sector.
  
• Oversee day-to-day community management fostering meaningful engagement and building a trusted online reputation.
  

• Design and manage end-to-end social media campaigns specifically engineered to attract engage and convert Small and Medium-sized Enterprise (SME) owners.
  
• Collaborate closely with the sales team to define lead qualification criteria and ensure a seamless handoff of marketing-generated leads.
  
• Continuously optimize campaigns to improve lead volume quality and cost-per-acquisition (CPA).
  

• Manage our CRM system to ensure all leads are accurately tracked segmented and nurtured through automated workflows.
  
• Integrate social media efforts with our email marketing and sales processes to create a unified customer journey.
  
• Analyze campaign data and customer insights to refine audience targeting ad copy and overall strategy for maximum conversion.
  

• Conceptualize and produce high-impact compliant marketing assetsincluding static ads short-form videos infographics and case studiesthat resonate with a business audience.
  
• Uphold and evolve our brands tone of voice ensuring all communication is professional clear and builds confidence in our services.
  

• Prepare and present detailed performance reports on key metrics such as campaign ROI lead conversion rates engagement and website traffic.
  
• Proactively conduct A/B tests on ad creative landing pages and audience segments to identify opportunities for improvement and enhance cost efficiency.
  

• Proven experience as a Social Media Manager or similar role with a portfolio demonstrating success in B2B lead generation preferably in financial services fintech or a related industry.
  
• Mandatory hands-on expertise in managing Meta Business Suite including Facebook and Instagram Ads.
  
• Strong proficiency with CRM software (e.g. Salesforce HubSpot) for lead management and tracking.
  
• Solid experience with digital marketing tools for analytics scheduling and design (e.g. Google Analytics Canva Asana).
  
• Excellent copywriting and visual storytelling skills with the ability to translate complex financial products into compelling easy-to-understand content.
  
• Data-driven mindset with strong analytical skills to interpret campaign results and make informed decisions.
  
• Exceptional communication and collaboration skills.
  

• Experience with LinkedIn Advertising is a significant plus.
  
• Knowledge of the SME lending landscape or business finance.
  
• Experience with video editing and creating performance-driven video content.
  

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring