Associate Marketing Cloud Email Specialist

Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.

he Opportunity:

epocrates an athenahealth company is seeking an experienced and detail-oriented Email Campaign Associate to lead the execution of B2B email marketing initiatives within Salesforce Marketing Cloud (SFMC) as well as implement grow and scale our marketing automation program and maximize our outreach capabilities. As a core member of the Marketing Operations team you will be responsible for owning the end-to-end build and deployment process for email campaigns that drive engagement with our commercial audiencesincluding pharmaceutical clients healthcare advertisers and strategic partners.

Position Summary:

The Salesforce Marketing Cloud Campaign Associate is responsible for Salesforce Marketing Cloud campaign implementation execution design and ongoing support of our marketing automation programs. The ideal candidate will be able to build campaigns from both a technical and business perspective. This person would work alongside marketing and various other teams to implement campaigns to improve engagement and drive outcomes. The ideal candidate will be able to perform technical consultation for our business needs as well as perform technical development work required in the platform. This person will drive epocrates marketing automation vision forward as we look to fully optimize Marketing Cloud.

The Team:

epocrates Inc. an athenahealth company is recognized for developing the #1 medical application among U.S. physicians for clinical content practice tools and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals including 50 percent of U.S. physicians who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation and this year is a fantastic opportunity for marketing to re-energize the brand for customers users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Key Responsibilities:

Campaign Execution & Ownership (75%)

Manage the full campaign lifecycle in SFMC for B2B marketing efforts including email setup audience segmentation QA testing and deployment

Build and maintain journeys automations data extensions CloudPages and templates in alignment with commercial marketing goals triggered emails ad hoc emails subscriber lists segmentation groups and suppression lists

Monitor email and contact data quality and integrity while developing solutions and approaches to ensure cleanliness and quality of data from multiple sources through use of Everest/Validity and other tools

Own quality assurance and compliance across all campaign assets (CAN-SPAM deliverability best practices brand standards)

Collaborate with Sales and Marketing stakeholders to translate campaign briefs into scalable email workflows and align messaging with customer communications

Develop and maintain campaign documentation campaign templates and process guides to support repeatable high-quality execution

Contribute to roadmap planning helping evolve the MarTech stack in service of commercial objectives

Platform Administration & Technical Enablement (25%)

Serve as the SFMC email execution lead for the commercial marketing team configuring platform components to meet evolving campaign needs

Write SQL queries for audience segmentation lead scoring and reporting integrations

Partner with various other stakeholders to support SFDC data flows

Qualifications:

24 years of hands-on experience building and deploying campaigns in Salesforce Marketing Cloud

Strong understanding of commercial marketing workflows lead generation and digital engagement strategies

Proficiency with AMPscript SQL HTML/CSS for email and SFMC modules (Journey Builder Email Studio Automation Studio CloudPages)

Familiarity with Salesforce Sales Cloud and experience supporting sales-aligned marketing efforts

Strong QA discipline and experience managing multiple campaigns simultaneously under tight deadlines

Salesforce Marketing Cloud Email Specialist or Administrator certification preferred

Strategic thinker that understands the bigger picture and can take a project from concept to fruition

Capable of working in a fast-paced deadline-driven environment

Experience with marketing/messaging to executives or experience with B2B marketing or account-based marketing a plus

Bachelor of Arts/Science or equivalent degree required

About athenahealth

Our Vision: To create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.

Our Culture: At athenahealth our employees (or athenistas) are committed to making healthcare smarter. Our success is dependent on the diversity collective spirit and contributions of our people clients and partners. We value teamwork and believe that the strength of our team comes from supporting each other and leveraging our specialized skills. If you are looking for company that will enable you to work outside of your comfort zone to transform the healthcare ecosystem athenahealth is the place for you.

Our Perks: Along with health & financial benefits our athenistas are offered a variety of perks that promote employee wellbeing such as commuter support collaborative workspaces and dog-friendly offices - just to name a few.

athenahealth is committed to a policy of equal employment opportunitythats why we recruit and hire applicants without regard to race color religion sex (including pregnancy) national origin disability age sexual orientation veteran status genetic information gender identity gender expression or any other factor prohibited by law. Were happy to provide a reasonable accommodation for those with a disability to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying please contact us at for assistance.