Head of Platform Marketing
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
At Aberdeen our ambition is to be the UKs leading Wealth & Investments group.
Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industrys best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients customers colleagues shareholders and society. We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service supported by leading technology and talent.
Aberdeen comprises three businesses interactive investor (ii) Investments and Adviser each of which focuses on meeting and adapting to our clients evolving needs:
interactive investor the UKs second largest direct-to-consumer investment platform enables individuals in the UK to plan save and invest in the way that works for them.
Our Adviser business provides financial planning solutions and technology for UK financial advisers enabling them to create value for their customers.
Our investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market through either public markets or alternative asset classes.
About the role:
We areseekinga results-drivenleaderto drive the development and execution of the Adviser Marketing strategy in the UK.The role will report directly to the Chief Marketing Officer.
This is anexciting opportunity to play a key role in re-establishingAberdeenas the market leader in the platform industry.Youlldefineamarketing strategy thatengages advisers strengthens our brand and drives growth.Andcontribute to the wider business strategy and execution of the plan.
Joining at a pivotal moment in our transformation journeyyoullleada high-impact team and work closely with sales product and service teams to deliver a marketing experience that makes usadvisers first-choice platform.
KeyResponsibilities:
Develop and deliver a marketing strategy that drives adviser awareness engagement and growth. Ensuring the progress anddeliveryof planned outputs andaccountable for commercialoutcomes.
Leadamulti-channelstrategyfor adviser acquisition and engagementacross digital events content CRM and brand.
Define andmaintaina strong market position with consistent impactful messaging.Ensuringall marketing is consistent with brand guidelines.
Empoweranddevelopa high-performing team including agencies and partners.Creating a culture of trust and accountabilityencouragingprofessional development and growth.
Ownthe marketing budgetstrategic financial planning andexecutive level reporting for channel performance.
Act as a strategic partner across the business fostering cross-functional alignmentand seen as an authority both internally and externally.
Collaboratecloselywith sales product and service to ensure marketing supports adviser needs.
About the Candidate:
Extensiveleadership experienceinB2Bmarketing ideally within financial services or platform businesseswitha track recordof developing and executing successful multi-channel marketing strategies.
Strong understanding of adviser audiences their needs and how to engage them effectively.
Exceptional communication skills with the ability to craft compelling messaging and narratives.
Experienced inmanaging teams and external partners fostering high performance and collaboration.Empowering team members to take ownership and accountability for positive outcomes for clients and colleagues.
Commercial acumendemonstrable experiencein managing significant budgetsandstrategicoptimisation for efficient return oninvestment.
Data-driven approach witha proventrack recordinsettingKPIs and using insights to improve performanceand deliver commercial results.Experienced in executive level reporting.
Effective stakeholder management;with executive-levelcollaborationandcomfortable working cross-functionally with sales product and service teams.
Resilience and adaptability thriving in fast-paced transformational environments.
We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our benefits
Theres more to working life than coming home with a good salary. We have an environment where you can learn get involved and be supported.
When you join us your reward will be one of the best around. This includes 40 days annual leave a 16% employer pension contribution a discretionary performance-based bonus (where applicable) private healthcare and a range of flexible benefits including gym discounts season ticket loans and access to an employee discount portal. You can read more about our benefitshere.
Our business
Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas our vectors of growth focused on our clients changing needs. You can find out more about what we dohere.
An inclusive way of working
Whatever way you like to work if you have the talent and commitment to join our team wed like to hear from you.
At aberdeen weve adopted a blended working approach. This approach combines the benefits of face-to-face collaboration coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles their teams our clients and our business.
Were committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense this includes but is not limited to our diversity of educational and professional backgrounds experience cognitive and neurodiversity age gender gender identity sexual orientation disability religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
abrdn is a global investment company and asset manager committed to helping investors achieve their investment goals.
