Manager, Equity & Media to Cart Home Cleaning

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years building iconic brands that win the hearts and minds of consumers such as Raid Glade Ziploc and more in virtually every country around the world. Together we are creating a better future for the planet for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

As the Manager Equity & Media to Cart you will lead the development and execution of brand equity strategies media-to-cart processes and integrated marketing communications. You will work closely with the creative agencies brand marketing portfolio teams OMNI and design teams to drive brand growth and ensure a seamless consumer journey from awareness to purchase.

Essential Duties and Responsibilities:

Brand Equity and Strategy:

• Define brand equity strategy including leading brand positioning creative development managing IAT agency relationships SOW brief development FOCO strategies and creative execution.
• Craft a holistic brand communication strategy across vehicles leveraging Marketing Mix Analysis learnings including asset development for Social ATL BTL and developing activation platforms.
• Lead strategic partnerships including creative asset development and packaging design (if applicable).
• Partner with agencies and marketing portfolio teams to develop brand assets including creative content for Integrated Marketing Communication plans.
• Partner with OMNI to develop retail media strategy & plans and shopper asset development.

Media to Cart and Marketing Innovations:

• Develop and execute media-to-cart strategies to drive online and offline conversions ensuring seamless consumer journeys from awareness to purchase.
• Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans.
• Lead annual planning with the IAT including agency briefs audience strategy and communication/media strategy and plan.
• Define the Platform/Program/Pulse strategy for activation and asset for accountable brands.
• Drive implementation of the media-to-cart and omnichannel planning process setting timelines managing completion of strategy and activation plans and coordinating feedback.
• Develop effective media strategies and plans with media agencies and partners.
• Responsible for managing SOW and OOP budget including national promo and partnership with OMNI on shopper budget.

Required Skills / Experience / Competencies:

• Bachelors degree in Marketing or a related field.
• 7 years of related work experience or 5-7 years with an advanced degree.
• Qualified candidates must be currently authorized to work in the United States.

Preferred Skills / Experience / Competencies:

• 5-7 years of marketing experience in developing consumer products.
• Leadership of cross-functional teams.
• Successful partnerships with agencies and ability to leverage IMC assets into execution.
• MBA preferred.
• Passion for creativity and innovation.
• Comfortable working in ambiguity and able to turn that to advantage.
• High sense of urgency.
• Demonstrated team leadership and development.
• Strong analytical skills and ability to interpret market data and consumer insights.
• Exceptional communication and interpersonal skills.

Job Requirements:

• This full time position will be located at our corporate headquarters on Howe Street in Racine WI

• Remote work available once a week for eligible employees

• This role is eligible for domestic relocation

BENEFITS AND PERKS

SC Johnsons total compensation packages are at or above industry addition to salary total packages may include bonuses long-term incentives matching 401(k) contributions and profit sharing based on company profitability job level and years of service. As a family company were committed to providing benefits such as subsidized health care plans maternity/paternity/adoption leave flexible work arrangements vacation purchase options recreation and fitness centers childcare counseling services and more.

Inclusion & Diversity

Were a global business with people from every culture ethnicity race religion gender identity sexual orientation age and ability. We recognize the breadth of human experience and we work to celebrate it. It is our goal to build a diverse inclusive and supportive work environment where all people can thrive.

Were committed to ongoing efforts that help us attract hire and retain diverse talent who want to build a positive inclusive environment. Read more about our ongoing initiatives at Together

At SC Johnson we strive to create a positive inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race color religion gender marital status sexual orientation national origin ancestry age gender identity gender expression disability citizenship pregnancy veteran status membership in any active or reserve component of the U.S. or state military forces genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process please call our Human Resources department at or email your request to . All qualified applicants are encouraged to apply. Download the EEO is the Law posterfor more information.