Marketing Manager
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Job Summary
Location: London
Office requirement: Hybrid - 2 days per week Monday and Wednesday
Employment type: Permanent
As our Marketing Manager youll:
Take ownership of executing the go-to-market strategy for GWIs Mid-Market segment focusing on new business acquisition and expansion across companies with up to 500 employees.
Youll run an inbound-first marketing engine building and optimizing digital campaigns content and programs that capture demand and convert it into qualified pipeline. This role is highly collaborative working with Product Marketing SDRs and channel specialists to ensure Mid-Market campaigns are targeted measurable and aligned to commercial goals.
What do I need to bring with me
Youll need to be able to demonstrate the core skills this role requires. Heres what the team will be looking for in you:
1. Mid-Market Marketing Execution
- Deliver integrated inbound campaigns across digital content paid media and events that drive qualified pipeline and self-serve acquisition for Mid-Market.
- Apply segmentation and persona insights from Product Marketing to craft programs tailored to Mid-Market buyer needs.
- Optimize campaigns for conversion through testing iteration and data-driven decision-making.
- Partner with events leads in the UK and US to identify relevant Mid-Market events and ensure they are integrated into campaign activity (tactical execution remains with the events team).
2. Collaboration & Enablement
- Work closely with SDRs to ensure inbound leads are qualified routed and acted upon effectively supporting pipeline acceleration.
- Collaborate with Performance Marketing Lifecycle and Content teams to deliver campaigns that span multiple channels and stages of the funnel.
- Partner with sales teams to provide insights tools and narratives that help convert Mid-Market opportunities into revenue.
3. Impact Measurement & Commercial Alignment
- Track and report on inbound funnel performance including pipeline contribution conversion rates and ROI.
- Partner with Marketing Operations to optimize lead flow attribution and campaign performance reporting.
- Continuously refine campaigns to improve efficiency scalability and revenue impact.
Equally important is attitude. We want people who think big (to make an impact) ask why (to find a better way) and show respect (to everyone at every level all the time). Those are our values and theyre a big part of what were looking for in you.
Why Join Us
- Run the inbound growth engine for one of GWIs most dynamic and scalable customer segments.
- Develop expertise in high-velocity SaaS marketing driving measurable commercial outcomes.
- Be part of a mission-driven customer-first culture that values curiosity collaboration and measurable results.
What We Offer
At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:
- Time to recharge 25 days annual leave plus office closures over the holidays.
- Health & wellbeing Health cash plan enhanced family benefits carer days and mental health support.
- Financial benefits Competitive salary 4% pension matching and recognition programs that celebrate success.
- Flexibility & balance Flexitime early Friday finishes hybrid and remote options plus a work from home budget.
- Career growth Accredited learning leadership development and global career mobility.
- Community & impact DE&I initiatives volunteering opportunities donation matching and payroll giving.
Diversity Equity & Inclusion
We take DE&I seriously. Not only is it obviously the right thing to do its also the bedrock of our value of show respect and at the heart of our company culture.
Were a global data business so its essential our data reflects the global reality. Putting diversity into practice like this literally makes our business why we strive to make our offices - and our teams - as diverse as our data. Want to know more Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.
The point is GWI is a place where you can genuinely feel at home express yourself and make your mark - whoever you are.
As a Disability Confident employer we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds including those from underrepresented and marginalized communities to join our team.
#li-hybrid
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
GlobalWebIndex is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. GlobalWebIndex features digital insight data from countries all around the world, helping you generate ideas and measure impact.
