Brand Marketing Lead – Food & Snacks

Career Directions Limited (CDL)

Job Location:

Kiambu - Kenya

Monthly Salary: Not Disclosed

Experience Required: 5-7years

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Title: Brand Marketing Lead Food & Snacks

Location: Kiambu County

Role Summary

Our client seeks a dynamic Brand Marketing Lead Food & Snacks to spearhead marketing strategy and execution for a fast-growing portfolio that includes noodles cereals and snacks. The role involves leading portfolio strategy brand positioning trade activation and consumer engagement across Kenya and regional markets. It requires a commercially driven creative marketer with strong insight into evolving food trends consumer lifestyles and shopper behavior from value staples to indulgent convenience categories.

Key Responsibilities

Category Strategy & Planning

Develop and implement annual marketing plans aligned with growth and profitability goals.

Identify category and channel opportunities across noodles cereals and snacks to drive penetration and repeat purchase.

Translate consumer and category trends (nutrition convenience youth snacking affordability) into actionable marketing plans.

Brand Management & Communication

Lead brand positioning communication and innovation storytelling for brands such as Noodies Shapies Fillows Elbbin and Nibble.

Execute 360 marketing campaigns (ATL BTL digital and in-store) to drive awareness trial and loyalty.

Maintain consistent brand messaging across all consumer and trade touchpoints.

Trade & Channel Activation

Develop and execute trade activation programs to strengthen visibility conversion and distribution.

Collaborate with Sales and RTM teams for seamless promotion execution across GT MT and institutional channels.

Track activation ROI and optimize trade and marketing spend.

Innovation & Portfolio Development

Drive innovation and NPD from concept and packaging design to launch and post-launch tracking.

Partner with R&D Supply Chain and Sales to ensure successful and profitable product rollouts.

Continuously evaluate performance and refine the innovation pipeline.

Data & Performance Management

Monitor category performance metrics brand health volume market share and profitability.

Leverage insights for pricing portfolio prioritization and marketing investment decisions.

Prepare quarterly performance reviews and strategic updates.

Requirements

Requirements

Education:

Bachelors degree in Marketing Business Administration or related field. CIM or MBA preferred.

Experience:

58 years in FMCG marketing with at least 3 years in food snacks or related categories.

Skilled in competitor tracking ABL/BTL campaign support customer complaint handling and market intelligence.

Proven experience managing mass-market family or youth-focused brands.

Strong grasp of traditional and modern trade environments in Kenya and East Africa.

Analytical creative and results-oriented with solid execution skills.

Experience in managing agencies budgets and promotional campaigns.

Exposure to NPD flavor innovation packaging design and digital marketing.

Familiarity with SAP (S4HANA) BI dashboards or other marketing analytics tools.

Success Indicators

Insight-led category marketing plan delivering profitable growth.

Increased household penetration and purchase frequency.

Strong brand visibility and communication consistency.

Improved brand preference trial and repeat purchase rates.

Sustainable sales and profitability growth across the food and snacks portfolio.

Job Title: Brand Marketing Lead Food & Snacks Location: Kiambu CountyRole SummaryOur client seeks a dynamic Brand Marketing Lead Food & Snacks to spearhead marketing strategy and execution for a fast-growing portfolio that includes noodles cereals and snacks. The role involves leading portfolio st...