Brand Marketing Lead – Oil & Fats
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Brand Marketing Lead Oil & Fats
Location: Kiambu County
Role Summary
Our client is seeking a Brand Marketing Lead Oil & Fats to drive marketing strategy and execution for one of its most competitive and strategic business units. The role involves leading portfolio strategy brand positioning trade activation and consumer engagement across Kenya and regional markets. The ideal candidate will bring strong analytical ability commercial acumen and a deep understanding of consumer and trade dynamics within the edible oils and fats segment spanning bulk value and premium product ranges.
Key Responsibilities
Category Strategy & Planning
Develop and implement annual marketing plans aligned with growth and profitability targets.
Identify consumer category and channel opportunities (e.g. pack-price architecture emerging trends new geographies).
Translate insights into actionable brand and trade marketing strategies.
Brand Management & Communication
Lead brand positioning and communication for flagship and emerging brands.
Execute ATL BTL and digital campaigns that enhance brand preference and differentiation.
Maintain consistent messaging and packaging that reflect consumer positioning.
Trade & Channel Activation
Design and roll out in-store and trade activation programs with Sales and RTM teams.
Collaborate with distributors to ensure visibility availability and performance of key SKUs.
Track and optimize activation ROI and trade spend effectiveness.
Innovation & Portfolio Development
Drive innovation and new product development ensuring alignment with market needs.
Partner with R&D Supply Chain and Sales on launches and post-launch performance tracking.
Data & Performance Management
Monitor brand health category share pricing and volume KPIs through dashboards and market reports.
Use data-driven insights to optimize pricing promotions and portfolio mix.
Prepare periodic business and performance reports for leadership review.
Requirements
Requirements
Education:
Bachelors degree in Marketing Business Administration or related field; CIM or MBA preferred.
Experience:
58 years of FMCG marketing experience including at least 3 years in brand/category management.
Proven track record in the edible oils fats or related food staples sector.
Skilled in competitor tracking ABL/BTL campaign support customer complaint handling and market intelligence.
Strong understanding of both traditional and modern trade environments.
Excellent analytical commercial and execution skills.
Experience managing agencies marketing budgets and trade activations.
Experience in pricing and portfolio management for mass-market products.
Familiarity with BI tools digital marketing platforms or SAP (S4HANA).
Success Indicators
Data-driven marketing plans delivering category growth and profitability.
Stronger brand equity and consumer awareness in target segments.
Incremental volume and margin growth.
Improved trade visibility and activation efficiency.
Continuous improvement in brand health and market share metrics.
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
