Head of Product Marketing
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Job Location:
Dallas, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About HCHB
Homecare Homebase (HCHB) is the leading software platform for home-based care empowering home health and hospice agencies to deliver exceptional patient outcomes through better efficiency visibility and decision-making. Trusted by the nations top post-acute care providers HCHB drives operational excellence with powerful data analytics and integrations that help caregivers spend more time on what matters most their patients.
As the industry faces rising costs staffing shortages and evolving regulations HCHBs technology helps agencies adapt scale and thrive in a rapidly changing healthcare landscape.
Position Summary
The Head of Product Marketing is a strategic leader responsible for defining and executing HCHBs go-to-market strategy across its product portfolio including Home Health Hospice Interoperability and upcoming AI-driven innovations. This leader will own market positioning product messaging segmentation competitive intelligence and enablement strategies that drive pipeline growth product adoption and customer expansion.
This role requires a balance of strategic vision and operational excellence leading a team of product marketers to translate complex healthcare software capabilities into clear differentiated and customer-centric value propositions.
Key Responsibilities
- Go-to-Market Strategy & Execution
- Lead the planning and execution of go-to-market (GTM) strategies for new product launches roadmap innovations and key market initiatives.
- Partner with Product Sales and Customer Success to ensure alignment across launch planning pricing and positioning.
- Drive cross-functional execution for product releases and ensure market readiness across all touchpoints.
- Market Intelligence & Positioning
- Own market segmentation competitive analysis and customer insights to guide positioning and roadmap prioritization.
- Identify market trends buyer needs and competitive threats in the home health hospice and post-acute space.
- Build differentiated product narratives that align with key buyer personas (CEOs CFOs Clinical Leaders Operations IT).
- Messaging & Content Development
- Develop and maintain HCHBs product messaging architecture and value frameworks.
- Translate complex technical capabilities into benefit driven narratives for specific audiences and verticals.
- Oversee creation of thought leadership sales collateral product videos web content and campaign messaging.
- Sales Enablement & Revenue Alignment
- Equip Sales and Customer Success teams with tools training and narratives to effectively position and sell HCHB solutions.
- Build competitive battlecards ROI calculators use cases and customer success stories.
- Partner with RevOps to track campaign and product level performance metrics and optimize GTM effectiveness.
- Product Partnership
- Serve as the marketing voice in product strategy discussions connecting customer insights to roadmap prioritization.
- Work closely with Product Management on naming positioning and messaging for roadmap initiatives.
- Support customer validation beta testing and launch planning for new innovations.
- Leadership & Team Development
- Build coach and mentor a high performing product marketing team.
- Establish processes and best practices for launch management messaging and enablement.
- Foster a culture of collaboration accountability and results within the marketing organization.
Qualifications
Education:
- Bachelors degree in Marketing Business Communications or related field .
- MBA or Masters degree preferred.
Experience:
- 10 years of experience in B2B SaaS marketing with at least 3 years in product marketing leadership roles.
- Proven success in launching and scaling enterprise SaaS products.
- Experience working cross functionally with Product Sales and Customer Success teams in a matrixed environment.
- Strong analytical and storytelling skills. Able to use data and insights to drive narrative and action.
Skills & Competencies:
- Strategic thinker with the ability to translate market insights into actionable GTM plans.
- Exceptional communication writing and presentation skills.
- Strong leadership presence with experience influencing executive stakeholders.
- Highly organized and adept at managing multiple complex projects simultaneously.
- Passion for healthcare transformation and technology-driven impact.
Key Performance Indicators (KPIs)
- Successful execution of product launches on time and with measurable adoption.
- Increased pipeline contribution from product marketing led initiatives.
- Improved sales enablement effectiveness (win rates product-specific conversion).
- Market share growth in key segments (Home Health Hospice Interoperability).
- Customer engagement with product related content and messaging.
This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
