Category Development Manager

Purpose of Position:

The Category Development Manager plays a pivotal role in driving Foster Farms category leadership across our full portfolioincluding Fresh Prepared Foodservice and Private Label products. This position serves as a strategic business partner to Sales Marketing and Trade teams by transforming complex data into actionable insights that strengthen retail partnerships and guide brand strategy.

The ideal candidate is a data-driven storyteller with a strong command of syndicated shopper and receipt-level data who can influence internal strategy and external sell-in conversations with persuasive insight-led narratives.
 

Responsibilities:

Category Leadership & Insights

• Lead the development of category insights across Foster Farms portfolio using data from Circana (IRI) 84.51 and Numerator to uncover growth opportunities and consumer trends.
• Translate data into compelling retailer-ready presentations that position Foster Farms as the trusted category expert and preferred supplier.
• Identify and communicate category growth drivers white-space opportunities and competitive performance to influence assortment shelving pricing and promotional strategies.

Sales Enablement & Buyer Engagement

• Build and deliver fact-based sell-in stories that demonstrate the category value of Foster Farms SKUs and secure placement of new and existing items.
• Partner with Sales to develop strategic recommendations and joint business plans tailored to each retailers objectives and consumer base.
• Support customer meetings and line reviews with robust analytics visualization tools and persuasive storytelling that highlight Foster Farms category leadership.

Strategic Business Partnership

• Collaborate cross-functionally with Marketing Trade and Revenue Management to align category insights with brand strategy pricing architecture and promotional planning.
• Serve as the internal voice of the category guiding strategic decisions and informing innovation and product development initiatives.
• Deliver regular business updates and category health reports to senior leadership providing clear recommendations for action.

Analytics & Tools

• Leverage advanced analytics and visualization platforms to distill complex data sets into clear insights and impactful visuals.
• Maintain strong working knowledge of Circana/IRI POS data retailer-specific tools (84.51 Retail Link) and shopper panel data (Numerator).
• Continuously refine reporting and measurement approaches to improve accuracy speed and relevance of insights delivered to key stakeholders.

Qualifications :

Qualifications:

• Bachelors degree in Business Marketing Economics or related field (MBA preferred).
• 58 years of experience in Category Management Sales Strategy or Consumer Insights within the CPG industry.
• Proven success translating data into insights that influence retailer decisions and drive brand growth.
• Advanced proficiency in syndicated and shopper data tools (Circana/IRI 84.51 Numerator Retail Link).
• Strong analytical problem-solving and storytelling skills with the ability to simplify complex concepts for diverse audiences.
• Expertise in visualization and presentation tools
• Excellent communication and collaboration skills; able to influence cross-functional partners and senior leaders.
• Highly organized self-starter who thrives in a fast-paced remote environment.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Foster Farms is an Equal Opportunity Employer Minorities Females Veterans and individuals with disabilities are encouraged to apply.

Foster Farms participates in E-Verify during the hire process at all locations for all new Team Members.

Remote Work :

No

Employment Type :

Full-time