Marketing Specialist (De Novo)
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Job Location:
Marshall County, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
11-11-2025
Vacancies:
1 Vacancy
Job Summary
The De Novo Marketing Specialist plays a critical role in the successful launch and early growth of new PriorityPet Urgent Care locations. This position leads the execution of marketing initiatives for all new De Novo locations bringing the integrated marketing plans to life from pre-opening through post-launch. This role is essential in building local brand awareness ensuring consistent brand execution and driving measurable marketing performance in the first several months of new practice openings.
The ideal candidate is a hands-on marketer with strong project management skills a sharp attention for detail and a passion for building community awareness around new brands and services.
Key Responsibilities
Execute launch marketing plans for new De Novo locations including website builds paid media campaigns and print and digital asset creation.
Social media strategy to drive local awareness for PriorityPet Urgent Care (PPUC); manage and execute ongoing content calendars for each location in partnership with the ER/UC Regional Marketing Manager.
Develop and maintain De Novo marketing playbooks including grassroots marketing tactics social media guidelines and launch best practices.
Partner with the Practice to complete pre-opening marketing-related tasks
Coordinate pre-opening photo and video shoots ensuring assets align with brand standards and support marketing needs.
Support community engagement through planning and executing local events sponsorships and outreach activities.
Establish the digital footprint for new locations including setup of social media accounts Google My Business profiles Nextdoor listings CallRail tracking domains and email configurations (in collaboration with IT).
Manage paid media execution and creative versioning to drive local traffic and conversions for Priority Pet Urgent Care.
Oversee signage and exterior graphics ensuring consistency with brand identity and timely installation for openings.
Support planning and execution of Open House partnering closely with Project Manager to ensure deliver a high-impact event that drives local awareness and community engagement.
Qualifications :
24 years of experience in marketing preferably in multi-location healthcare or retail environments.
Experience executing integrated marketing campaigns across digital social traditional and grassroots channels.
Strong organizational and project management skills with the ability to manage multiple launches simultaneously.
Excellent communication and collaboration skills; comfortable working cross-functionally with creative operations and IT teams.
Familiarity with marketing tools and platforms such as Meta Business Suite Google Ads Google My Business CallRail and Canva/Adobe Creative Suite.
Additional Information :
Why Join Us
At Alliance Animal Health youll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. Youll join a collaborative marketing team dedicated to delivering impactful community-driven campaigns that make a difference for pets and their families.
Compensation: $75000 - $85000 bonus potential
WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER.
Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Alliance Animal Health was founded in 2017 based on the need for a new service model in the veterinary industry. The approach was to create a true partnership model that would help veterinarians by removing the stress of managing the business side of the practice and giving them the b ... View more
