Marketing Automation Specialist Asset Management
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Job Location:
Minneapolis, MN - USA
Yearly Salary:
$ 81352 - 110065
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
We exist to help people achieve financial clarity. At Thrivent we believe money is a tool not a goal. Driven by a higher purpose at our core we are committed to providing financial advice investments insurance banking and generosity programs to help people make the most of all theyve been given.
At our core we are a membership-owned fraternal organization as well as a holistic financial services organization dedicated to serving the unique needs of our clients. We focus on their goals and priorities guiding them toward financial choices that will help them live the life they want todayand tomorrow.
Job Summary
The Marketing Automation Specialist is responsible for the execution and support of marketing automation using Adobe Marketo Salesforce and collateral automation tools. This role involves hands-on configuration of campaigns including emails journey creation testing reporting and collateral automation. The position works closely with internal stakeholders to ensure campaigns and collateral materials are executed accurately.
Job Responsibilities and Duties
- Build and deploy email campaigns and customer journeysin Adobe Marketo
- Manage QA processes andschedulingof campaignsto ensure error-free delivery.
- Support audience segmentation
- Implement personalization tactics
- Collaborate with marketing teams for campaign execution.
- Partner with analytics team forreports and dashboards on campaign performance
- Supports setup and execution of Distributed Marketing campaigns including building approved templates andmaintainingan asset library.
- Implements testing efforts for multi-step journeys dynamic content and A/B tests;identifiesissues and collaborates with stakeholders tooptimizeperformance.
- Maintains consistent campaign organization by applying approved naming conventions folder structures and asset management standards to support team efficiency and audit readiness.
- Ensures best practices are implemented for design mobile and cross email client behavior deliverability reputation management CAN-SPAM and GDPR compliance.
- Supports marketing collateral automation.
- SupportsQA andcompliance processes for marketing campaigns & collateral.
Job Qualifications
Required:
- 1 -2 years of experience in Marketo Salesforce or related marketing automation tools including building email journeys and e-mail assets.
- Basic knowledge of HTML/CSS for email formatting.
- Strong organizational skills and attention to detail.
- Microsoft Office skillset advanced.
Preferred:
- Experience in investments financial services or other regulated industryand disclosure familiarity.
- Marketo Certification.
- Salesforce Certification.
- Distributed Marketing experience.
- Marketing writingand editing experience.
- Collateral automation experience.
- QA experience (Email / Collateral).
Additional Information
- This position requires you to work on-site in Minneapolis MN a minimum of three days a week (currently Monday Tuesday and Wednesday).
Pay Transparency
Thrivents long-term growth depends on attracting rewarding and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract reward and retain top talent. The applicable salary or hourly wage range for this full-time role is $81352.00 - $110065.00 per year which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including but not limited to location relevant experience skills and knowledge business needs market demand and other factors Thrivent deems important.
Other
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
Thrivent delivers solutions for banking, investments, insurance and giving that let you achieve what matters for you and your community.
