Digital Marketing Manager

David Kennedy Recruitment is working with a leading financial services company who is seeking to onboard a Digital Marketing Manager for their Limassol office.

Position: Digital Marketing Manager

Location: Limassol Cyprus

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES

• Develop and lead the end-to-end digital marketing strategy across all paid channels including Paid Search Display Paid Social Programmatic SEO and Retargeting
• Plan execute and continuously optimize high-performing campaigns across Google Ads Bing Facebook Instagram TikTok LinkedIn Twitter and programmatic platforms
• Design and implement an integrated lead generation framework focused on analytics audience segmentation and conversion funnel optimization
• Translate marketing goals into actionable digital strategies that align with business objectives and growth targets
• Foster a data-driven marketing culture by integrating digital analytics with business intelligence to generate meaningful insights
• Develop and manage multi-touch attribution models to accurately measure performance across channels
• Partner with IT and analytics teams to evolve reporting frameworks dashboards and decision-making tools that guide marketing and business strategy
• Oversee external media agencies to ensure alignment with business objectives efficient execution and achievement of performance targets
• Lead the global strategy and execution of digital campaigns maximizing ROI lead quality and scalability
• Continuously test and refine creatives landing pages and audience targeting strategies through A/B testing and performance monitoring
• Collaborate closely with internal stakeholders including Business Development Product/IT Compliance Country Managers and Regional Marketing teams to deliver cohesive and impactful campaigns.

REQUIREMENTS:

• Fluent in English (minimum C1 level) with strong proficiency in both written and verbal
• Minimum 5 years of experience in digital or performance marketing including at least 2 years in a managerial capacity
• Proven success in data-driven lead generation within financial services or FX trading industries
• Advanced understanding of multi-channel attribution funnel analytics and media mix modeling
• Strong expertise in Google Ads Meta Ads LinkedIn Ads Google Analytics 4 Google Tag Manager and data visualization tools such as Power BI
• Demonstrated ability to manage large media budgets ensuring measurable ROI and consistent lead pipeline contribution
• Analytical growth-oriented mindset with a passion for transforming complex data into strategic decisions
• Excellent leadership collaboration and communication skills with the ability to influence cross-functional teams effectively.

BENEFITS:

• Unique opportunity to build your career within a fast-growing global organization
• Competitive remuneration package based on qualifications and experience including 13th salary and discretionary performance bonuses
• Comprehensive medical insurance covering outpatient inpatient and dental care
• Continuous professional growth through our Employee Training & Development program
• Participation in our Provident Fund Scheme for long-term savings and investment
• Birthday and loyalty benefits recognizing employee milestones
• Collaboration with SportBenefit to support health and well-being
• Regular team-building events and group activities fostering a strong and engaging company culture.