Director of Marcom
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Job Summary
Innovative action oriented individual able to identify and implement results oriented marketing strategies for the hotel.
What will it be like to work for Hilton
Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
The Director of Marcom will be responsible in assisting the Director of Sales & Marketing with all Marketing Planning & Execution strategies for the hotel.
What will I be doing
Oversees all Marketing Planning & Execution strategies for the hotel. Responsible for the development management and execution of all aspects of the marketing/branding strategies to include Marketing Budgets Social Media Websites Digital & Print Advertising Collateral Video/Photography Assets etc. that maximizes exposure in order to achieve budget increase revenues and market share targets.
Specifically you will be responsible for performing the following tasks to the highest standards:
- Develops strategic marketing plans and establish annual marketing budgets along with GM DOS and DORM. Marketing plans should be annual monthly and by segment of deployment inclusive of cost deployment strategies (print digital and/or social media) through the review of competitive data demand analysis and market mix management.
- Creates manages and implements media/marketing plans and programs both short and long term to increase revenues awareness and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers based on hotel-level needs.
- Manages strategic direction on all marketing related areas including but not limited to: Social Media Websites Digital & Print Advertising Email & Collateral.
- Identifies outside agencies and responsible for development of agenda strategy.
- Work/Liaison with internal corporate partners related to internal corporate partners including but not limited to Brand Destination and ECG.
- Oversees the strategy budget and development of visual assets and arranges photo & video shoots as needed/appropriate.
- Oversees the development and content strategy of hotel level websites.
- Identifies partnership/sponsorship opportunities for joint outreach.
- Coordinates influencer strategy with public relations team to leverage social media opportunities.
- Conducts paid marketing surveys on current and new service levels and product concepts.
EOE/AA/Disabled/Veterans
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Stay at Avatar Hotel Santa Clara, Tapestry Collection by Hilton and uncover the unexpected at our one-of-a-kind hotel. As part of Hilton's Tapestry Collection, we are perfect for guests seeking an uncommon experience and peace of mind.
