Social Media Director

Who you are:

Youre a creative strategist a culture-shaper and a digital storyteller. You see social media not just as content but as ministry. You understand how to connect with people where they are and lead them towards life transformation. You thrive in a fast-paced environment where excellence data and innovation drive impact. You carry a heart for people online and a relentless pursuit of growth engagement and clarity in every post.

You think in systems and metrics. You measure what matters test what works and iterate fast. Youre passionate about growing engagement optimizing performance and leading a team that knows how to translate ministry moments into measurable digital impact.

You lead with humility and vision equipping your team to deliver scroll-stopping content that builds trust deepens faith and represents the heart of Lakepointe with excellence.

What youll do:

• Lead and Develop the Social Team:Recruit coach and empower a high-performing team of content creators community managers social managers and storytellers.
• Own the Strategy:Develop and implement a comprehensive social media strategy that supports the churchs mission builds brand consistency and drives measurable growth across all channels.
• Data & Optimization:Establish and monitor KPIs for reach engagement retention and conversion. Use analytics to inform creative decisions scheduling and Ad spend.
• Manage Major Accounts:Oversee high-volume high follower channels across Facebook Instagram YouTube TikTok and others ensuring brand consistency and message clarity.
• Collaborate Across Teams:Work cross-functionally with communications marketing production and design to ensure integrated storytelling.
• Analytics and Optimization:Monitor metrics interpret trends and pivot strategies based on performance data to continually elevate impact.
• Community Engagement:Foster genuine online community through comments DMs and social interactions.
• Reporting: Deliver regular performance reports and insights to leadership with actionable recommendations.

Skills & Experience youve had:

• 5 years of experience leading social media strategy or digital content at scale (preferably for a church ministry or major brand)
• Demonstrated success managing large audiences (100k followers) and driving measurable engagement growth
• Strong understanding of current and emerging social platforms algorithms and best practices
• Exceptional communication and leadership skills
• Deep understanding of content performance metrics social analytics and audience segmentation
• Experience with major social analytics management and scheduling tools such as Sprout Social Meta Business Suite Later Hootsuite etc.
• Bachelors degree required; seminary or ministry education preferred

Embody all Lakepointe Leadership Behaviors:

• Love and follow Jesus
• Honor up down and all around
• Make it fun
• Reject good for great
• Whatever it takes
• Love Lakepointe

AT-WILL EMPLOYMENT:
By submitting my resume to Lakepointe Church for potential employment I acknowledge that if hired I will be an employment-at-will employee. I will be subject to dismissal or discipline without notice or cause at the discretion of the employer. I understand that no representative of the church other than the Director of People Operations Senior Pastor or Elder Board have the authority to change the terms of an at-will employment and that any change can only occur with written notification.

OPPORTUNITY STATEMENT:

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