Sales Trainer

The Company

Founded in 1990 Pacific Rim Capital (PRC) is one of the largest independent equipment leasing

companies and payment solutions providers in North America. PRC specializes in financing powered industrial vehicles transportation fleets warehouse automation solutions (AGVs) clean energy technology mobile datacenters and IT & communications equipment. We are headquartered in Irvine CA and have grown to over 100 team members and manage a portfolio of nearly $2 billion in equipment assets proudly serving a roster of valued Fortune 250 companies.

Job Summary

We are seeking a dynamic and experienced Sales Trainer to partner closely with our SVP of Sales and Directors of Sales in developing and elevating our Account Executives into high-performing Senior Account Executives. This role is critical to driving sales excellence and performance across the organization.

The Sales Trainer will design and deliver a comprehensive training and coaching program that blends PRCs 35-year legacy of successful lease financing sales with the proven principles of Same Side Selling. The ideal candidate is a results-oriented trainer and coach with a strong track record of developing top-tier sales professionals in a performance-driven environment.

This role requires a strategic thinker with deep expertise in telemarketing consultative selling and adult learning methodologies. The Sales Trainer will assess skill gaps tailor learning experiences to various experience levels and inspire teams to adopt new strategies and tools. Success in this role means empowering our sales force to consistently exceed expectations and contribute to the companys continued growth.

Key Responsibilities

As a Sales Trainer you will play a pivotal role in developing and enhancing the performance of our sales team. Working closely with the SVP Sales and Directors of Sales you will be responsible for the following:

• Training Program Development
  Design and implement comprehensive training and coaching programs for Account Executives through Senior Account Executives integrating PRCs 35-year legacy in lease financing and the principles of Same Side Selling.
• Sales Coaching & Skill Enhancement
  Deliver targeted coaching to improve sales techniques client engagement and strategic selling capabilities fostering continuous growth and development.
• Collaboration with Sales Leadership
  Partner with senior sales leaders to align training initiatives with organizational goals sales strategies and performance metrics.
• Performance Evaluation & Feedback
  Monitor and assess individual and team performance providing actionable feedback and adapting training approaches to maximize effectiveness.
• Content Creation & Optimization
  Develop and refine training materials workshops and resources that support skill development and reinforce best practices.
• New Hire Onboarding
  Lead onboarding sessions for new sales team members ensuring a strong understanding of PRCs sales methodology and company culture.
• Culture Building
  Promote a high-performance learning-focused culture that encourages professional growth and accountability.
• Training Impact Analysis
  Measure and report on the effectiveness of training programs using KPIs feedback surveys and performance data to inform continuous improvement.

Requirements

• Education: Bachelors degree required.

• Sales & Training Experience: 35 years of proven success in telemarketing including training telemarketing teams. Experience in coaching and training sales professionals; working with account executives is highly preferred.

• Industry Knowledge: Familiarity with equipment leasing financing structures and related terminology is a plus. Ability to coach across the full sales cyclefrom prospecting to closingespecially with large multinational clients (preferred but not essential).
• Sales Coaching Expertise: Strong grasp of consultative and solution-based selling methodologies. Skilled in identifying skill gaps and customizing training for varying experience levels.

• Training Methodology: Proficient in applying adult learning principles and delivering engaging interactive training sessions.

• Communication & Influence: Exceptional verbal and written communication skills. Ability to inspire and influence sales teams to embrace new strategies tools and techniques.

• Technology Proficiency: Experience with CRM platforms (Creatio a plus) sales enablement tools and learning management systems (LMS). Capable of developing training materials using PowerPoint or similar tools. Able to analyze sales performance data to uncover trends and inform training needs.
• Location Requirement: Must be able to work onsite at our Irvine California office.

Compensation and Benefits

• Salary: $125000.00
• Total Compensation (including bonuses): $200000.00
• Health Benefits: Comprehensive medical dental vision and life insurance along with an Employee Assistance Program and 401(k) plan with company match available for full-time employees.
• Paid Time Off: Accrue three weeks of PTO annually.
• Holidays: Enjoy 15.5 paid holidays throughout the year.
• Culture Committee: Join our volunteer-based culture committee to help shape our workplace culture.
• Work Environment: We operate with an Office First approach meaning our team works from our office location rather than in hybrid or remote arrangements. That said we deeply value work-life balance and the well-being of our team members. We maintain significant flexibility to accommodate personal and family commitments including childrens activities medical appointments and other important life priorities. Our goal is to foster both strong teamwork through shared workspace and a supportive environment that honors the full lives of our employees.
• Company Activities: Participate in monthly company events and quarterly team-building activities.
• Office Amenities: Work in our modern office located in central Orange County CA featuring sit-stand desks and a vibrant atmosphere.
• Refreshments: Daily snacks along with premium coffee and tea options provided.

PRC is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply regardless of race color religion sex sexual orientation gender identity national origin age disability veteran status or any other protected characteristic under applicable law.

If you require a reasonable accommodation during the application or interview process please contact .

We believe that diversity of thought background and experience makes us stronger and helps us better serve our employees customers and communities.

Required Experience:

Senior IC