Social Art Director New York City

HOURGLASS COSMETICS - Social Art Director (Hybrid Role - NYC Based)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand redefining luxury cosmetics with high-performance products innovative formulas and award-winning franchises. Recognized by Forbes Fast Company and Time Magazine as one of the most inventive beauty companies Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004 Hourglass is globally available in 32 markets and 4600 doors including Sephora Ulta Neiman Marcus Selfridges Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

The Social Art Director will help shape how Hourglass shows up onsocialby defining the brands next evolution in visual storytelling and creative excellence across platforms. This role will conceptualize social franchises elevate the brandslookand feel in line with luxury social trends and push Hourglass storytelling intothe culturalconversation.

A key creative partner to the Creative Director the Social Art Director will bring a deep understanding of the intersection between beauty culture and social media blending elevated art direction with agility and person will concept and direct high-impact social campaigns refresh the visual identity for social and lead the creation of content that feels modern ownable and distinctly Hourglass.

The ideal candidate is fluent in both low-fi and high-fi creation with strong experience shooting editing and directing content for Instagram and are equally comfortable leading creative strategy and producing work hands-on.

WHAT YOU DO:

• Partner closely with the Creative Director to define and evolve the Hourglass social aesthetic creative direction and visual tone across platforms.
• Concept art direct and oversee the execution of social-first campaigns and content series that align with brand strategy and seasonal priorities.
• Develop new social franchises and recurring content formats that deepen engagement and brand storytelling ensuring creative relevance in beauty and culture.
• Lead creative ideation for both high-production and low-production contentoverseeing photoshoot production andartdirecting shoots.
• As an in-housephotographershooting and editing bothlow-fi and high-fiimages and videosyourself.
• Collaborate closely with theSocialteam to respond to strategy creative briefs and data insights ensuring content is both visually exceptional and strategically effective.
• Workcloselywith the wider Creative team of designers art directors video directors and editors to concept execute and deliver world-class creative across all social touchpoints.
• Guidecontentcreators and designers on art direction composition lighting and post-production to ensure visual consistency and quality.
• Create and edit content natively within Instagram and TikTokleveragingin-app tools trends and sounds to stay culturally relevant.
• Maintain a forward view on emerging social and creative trends competitive landscape and influencer collaborations proactively proposingnew ideasfor how Hourglass shows up in the world.
• Source and collaborate with external creative partners (photographers stylistsartists composerscreators) who align with the Hourglass aesthetic andvalues.

YOULL LOVE THIS JOB IF:

• You are CREATIVE: You think visually conceptually and culturally always looking for fresh ways to tell stories through beauty.
• You are CULTURALLY TUNED-IN: You knowwhatshappening in art fashion and music and you can translate those influences into luxury social storytelling.
• You are HANDS-ON: You love ideating and creating from sketching concepts to directing shoots to editing final cuts.
• You are STRATEGIC: You connect creative ideas to brand goals and know how to create content that performs.
• You are AGILE: You can pivot quickly thrive in a fast-paced environment and deliver excellence on tight timelines.
• You are PASSIONATE ABOUTSOCIAL ANDBEAUTY: Youlive and breathe socialand are passionate about beauty youunderstand the artistry the texture the light and how to make it feel aspirational yet real.

QUALIFICATIONS:

• Minimum 5 years of art direction and content creation experience ideally within luxury beauty fashion or lifestyle.
• Proven experience developing social-first campaigns and content series that drive engagement and align to brandobjectives.
• Advanced understanding of Instagram TikTok and emerging platforms and how tooptimizecreative for each.
• Strong portfolioshowcasinghigh-end creative work that bridges luxury aesthetics with cultural must show both content shot by vendors as well as shot by yourself.
• Skilled in photography video editing and creative storytelling with a sharp eye for lighting composition and detail.
• Experience directing and producing shoots forsocial bothlarge-scale and small-scale production.
• Proficiencyin Adobe Creative Suite (Photoshop Premiere After Effects InDesign) and in-app editing tools for TikTok and Instagram.
• Excellent communication and collaboration skills with the ability to work cross-functionally with creative marketing and social teams.
• Must be able to work from the New York office at least 60% of the time.

The expected base salary range for this position is $120000 to $135000 per year. The exact base salary is determined by various factors including experience skills education geographic location and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results.

In addition to base salary Hourglass Cosmetics offers a competitive benefits package to eligible employees including medical insurance dental insurance vision insurance life insurance accident insurance critical illness insurance disability insurance retirement savings plans and company match paid family leave education-related programs paid holidays discretionary vacation time and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees global consumers partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing please contact us at or .

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.

Applicants and employees are protected from discrimination under Federal law. For more information please see EEO is the Law.